It is a number that will amaze you: over a billion servings sold. That’s an impressive number for a product that has never (until now) been on store shelves. But this protein superfood shake has been serving satisfied customers for more than 15 years, and unlike many nutritional brands that build their momentum on the message of quality and effectiveness but gradually dilute that quality through eventual profit-taking, Shakeology has maintained, if not improved, its standard of excellence and effectiveness to this day.
The big picture: What the numbers show
According to a summary from BrandRated.com, Shakeology holds one Average rating of 4.2 out of 5 stars on Amazonwhere the most popular product – the Chocolate Vegan 30-serving pouch – consistently generates enthusiastic feedback. On Trustpilot, the picture among fans is similarly positive: This was the result of a review analysis at HonestBrandReviews.com 66% of Shakeology reviews were rated “Great” or “Excellent.”
It’s worth noting that, as several review sites point out, Shakeology was sold through a network of independent “Beachbody Coaches,” many of whom received commissions for sales. In 2024, BODi closed the network and moved to a multi-channel distribution model that will also include retail.
While many reviews come from former Beachbody trainers, many independent reviewers have also commented positively, and their voices make up much of what follows.
What customer reviews say:
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Taste – the most frequently repeated compliment
The one thing that always comes up in positive Shakeology reviews is the taste. An analysis at EnvisionSolutionsNow.com found this “the great tasting flavors of the shakes” was the most frequently repeated positive point in both professional and customer reviews.
On Amazon one reviewer wrote:
“Best tasting and consistency shake on the market! I tried a handful of others that tasted terrible and were watery.”
Another Amazon customer chimed in:
“I love the intense chocolate flavor without being overly sweet.”
And on Influenster.com, a reviewer proclaimed:
“The vegan chocolate is by far my favorite because it tastes delicious… I love this protein powder! I’m not originally a fan of protein powders as they usually always have an aftertaste; but not this one! I’ve taken it in shakes, chocolate mousse, ice cream, etc!”
Ryan and Alex – two engineers who published a detailed 10-year case study on their website RyanAndAlex.com – put it succinctly:
“I would never pay that much money and drink a shake every day if I didn’t like the taste.”
They continue to notice this Chocolate and vanilla are the most popular flavors are part of their customer base and are valued for their versatility in recipes. (Note: Ryan and Alex appear to have been Beachbody trainers.)
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Controlling satiety and cravings
The second biggest positive theme is how well Shakeology handles hunger. This is not only proven by BODi’s clinical study, but is also central to the product’s claim: it is positioned not as a superfood protein shake, but as a comprehensive nutrient shake designed to satisfy junk food cravings.
From the Testimonials section of the BODi website:
“Shakeology helps curb my sweet cravings, gives me energy, and helps with my results! I’ve tried other shakes in the past and have never had as much success as I did with Shakeology.”
“Shakeology makes me want to snack less because I know I’m putting in the effort to get the results and fuel my body with the things I need.”
A review compiled on HonestBrandReviews.com quotes:
“Shakeology has completely changed my eating habits. I get what I need from my shake and feel full, instead of mindless snacking with no nutritional value.”
“Shakeology gives me energy, gives my body the right nutrients it needs, nourishes my muscles and keeps me happy.”
An anonymous user on Ask MetaFilter, who appeared to be a regular customer (not a trainer), wrote:
“I’ve been taking Shakeology for a few months, it definitely reduces my cravings for bad things and I feel better/healthier overall.”
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Nutritional density – the “all-in-one” appeal
One of Shakeology’s main selling points is that it bundles protein, fiber, probiotics, prebiotics, adaptogens, antioxidants and superfoods into a single serving – so customers don’t have to buy and manage a cupboard full of supplements.
On Amazon, customers describe it like this:
“Shakeology is a great liquid meal, rich in superfoods and easy to prepare.”
“Tastes great with milk, half a banana and a teaspoon of almond butter. Very filling and satisfying. Helps with elimination.”
A reviewer on Influenster made the comparison of values
clear: “The price may be higher than protein powders, but this isn’t just your average protein powder – additional supplements that you would have to take on top of a regular powder make it totally worth it.”
Ryan and Alex of RyanAndAlex.com memorably put it in their 10-year review:
“Drinking Shakeology is like nutritional insurance with daily coverage, allowing us to cheat and stay out of it.”
One of their customers quoted by RyanAndAlex.com added:
“I know a lot of people complain about the price, but my motto is: you get what you pay for. The shakes are FULL of rich nutrients and superfoods. I drink them every day as one of my meals.”
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Weight loss and energy
Weight loss support and improved energy levels round out the top reasons this shake has reached one billion units in sales, according to BrandRated.com’s aggregate reviews.
Most Trustpilot reviewers who gave Shakeology positive reviews stated this “changed their eating habits” gave them sustained energy and helped them achieve their weight loss goals.
One buyer wrote on Amazon:
“The best shake I’ve ever had! It provides me with lots of nutrients that I need but struggle to get. After I started drinking it daily, I saw a significant improvement in my weight loss journey!”
The EatProteins.com review (published in 2026) summarized the general pattern well: “Long-term users report continued satisfaction after years of daily consumption. The product inspires strong brand loyalty among Beachbody/BODi program participants.”
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Vegan and plant-based options
Shakeology has built a loyal following among plant-based eaters who appreciate that many of the flavors are completely vegan without sacrificing taste or nutritional value.
BrandRated.com found that positive Trustpilot reviewers often highlighted the brand Variety of vegan options as the main reason why they love the product.
Why has Shakeology sold over a billion servings?
One billion servings is a remarkable number for a premium product. So what explains this kind of sustained demand for over 15 years?
It fills a real nutritional gap. When Shakeology launched in 2009, the superfood nutrition shake category didn’t even exist. That’s what it says in BODi’s own blog “Shakeology created the superfood nutritional shake category 15 years ago.” Especially for his own CEO, who is a “vegetable hater” himself, he commissioned the development of Shakeology for people who could not or would not eat the recommended daily servings of fruits, vegetables and fiber.
It pairs incredibly well with a fitness ecosystem. Shakeology does not exist in isolation. It’s sold alongside over 140 fitness programs like P90X, Insanity, 21-Day Fix, and other powerful home workout programs, and often a monthly Shakeology subscription includes a free trial of the BODi fitness platform. For people looking to make a real change in their lifestyle, the combination of starting a new fitness program and Shakeology is the combination that will give them the best results.
It tastes good enough to become a habit. This point cannot be emphasized enough. A healthy product that people don’t like to drink will eventually be abandoned. Shakeology’s consistent praise for the taste has helped make it a daily ritual rather than a chore for millions of customers.
It is constantly evolving. BODi continually releases updates to the Shakeology formula, with co-creators Isabelle Daikeler and Darin Olien meeting monthly with a research and development team to review ingredients and testing standards. This team is demanding. And the launch of Shakeology’s 0g Added Sugar line in 2024 is an example of how the brand is responding to changing consumer priorities without sacrificing taste or nutritional value.
A fair comment
It would be incomplete not to acknowledge that some Shakeology reviews online are mixed. Critics point to the high price – although they are more likely to be compared to simple protein shakes or pure greens powders, which lack Shakeology’s comprehensive character. Some users said they had digestive issues but were able to resolve them by cutting the portion size in half. The EatProteins.com review notes that the product has complaints related to subscription cancellation issues. This is an issue independent of the product itself, which BODi believes has been resolved by switching to Shopify and making the subscription management software easy to use.
What the positive reviews reflect is a real and loyal customer base that Shakeology truly works for – in terms of taste, nutrition, convenience and healthy habits. This is a significant story and shows that the first billion servings sold will not be the last.
Sources Consulted: BODi/Beachbody Official Website, Amazon Customer Reviews, Influenster, BrandRated.com, RyanAndAlex.com, HonestBrandReviews.com, EatProteins.com, EnvisionSolutionsNow.com, Ask MetaFilter, BusinessWire Press Release (June 2024).
