Lotte Group uses Arbitrum for Web3 entertainment experiences

Lotte Groupa Big Five conglomerate in South Korea, said at CES 2025 that it has chosen the Arbitrum blockchain Lotte Caliverse.

The Lotte Caliverse will be an AI-driven 3D entertainment experience on the blockchain. Arbitrum was a popular choice as a Layer 2 Ethereum blockchain Due to its flexibility, this deal will provide a Metaverse-like experience to a range of brands.

With over 90 companies in retail, chemicals, hotels, financial services, food and more, Lotte Caliverse features brands such as Givenchy, MCM, L’Occitane, Fresh, 7-Eleven and Tomorrowland, as well as subsidiary brands such as Lotte Duty-Free, Lotte HiMart and Lotte Cinema.

Lotte Caliverse is a next-generation virtual world enabled by Epic Games’ Unreal Engine 5, offering users a unique entertainment experience.

Users can shop at digital stores like Givenchy and MCM and get items in the real world, attend K-pop and electronic music concerts with superstars like NMIXX and DJ ALOK, and enjoy music stages developed with Tomorrowland, one of the largest electronic dance events in the world became music festivals. Users can also immerse themselves in a variety of games, from dance battles with friends to the newly announced “Caliverse: Invasion,” where they fend off aliens. In the future, users will be able to create their own games on the platform.

“Together with the most trusted blockchain Arbitrum, we are excited to take our first steps into the world of blockchain with Lotte Caliverse, where we will leverage Lotte’s successful history in retail to offer exceptional products and services to over 40 million people,” said Caliverse CEO Kima Kim said in a statement. “Our vision is to shape the future of retail and entertainment experiences for users by combining the best elements of real-world interactions with new on-chain capabilities. Receiving Arbitrum’s largest grant to date marks the first step in building a sustainable creator economy spanning next-generation commerce, UGC, gaming and entertainment.”

Lotte and Arbitrum want to expand the boundaries of virtual world experience with Lotte Caliverse. At CES, Lotte Caliverse introduced its latest 3D technologies, including an app that allows users to experience 3D visualizations without glasses. Additionally, real-time 3D Chroma Key AI technology ensures immersive gameplay in Lotte Caliverse.

In 2024, Arbitrum’s gaming ecosystem experienced 72% year-over-year growth and hosted 119 gaming titles and 23 gaming-focused proprietary Orbit chains. By joining Arbitrum’s vast ecosystem, Lotte Caliverse will benefit enormously from network effects.

“Arbitrum’s blockchain is the ideal home for Lotte Caliverse, delivering industry-leading 250ms block times, ensuring high-quality performance in virtual worlds and gaming experiences,” he said Steven GoldfederCEO at Offchain Labsthe developers of Arbitrum technology, in a statement. “With Arbitrum now powering Lotte Caliverse, in-game transactions will be seamlessly integrated into the chain and transaction latency eliminated, providing users with a frictionless, consumer-friendly experience that sets a new standard for Arbitrum-based interactions in virtual worlds.”

“We are pleased to announce our new alliance with Lotte, a leading cross-border company in Korea and Japan. Their bold decision to integrate blockchain technology into Lotte Caliverse demonstrates their commitment to innovation, and we are proud that they have chosen Arbitrum to power this next phase of their journey,” said John Park, Head of Korea at the Arbitrum Foundation.

Last month, Arbitrum formed an alliance with gaming giant Ubisoft to optimize gaming experiences within the Web3 ecosystem. This alliance with Lotte contributes to this dynamic and unites one of Asia’s largest corporations with Arbitrum’s blockchain infrastructure.

Users can explore Lotte Caliverse today by downloading the game at https://caliverse.io/. The 3D movie and app features are scheduled to launch in the first half of 2025. The Lotte Group was founded in 1948 and is headquartered in both Japan and South Korea. It operates in 30 countries.