Attijariwafa Bank (AWB) and Moroccan tourist technology (SMIT) have signed a strategic partnership agreement that aims to stimulate technological innovations and increase tourism investments in Morocco.
From the Gitex Africa in Marrakech, from Hind Drioouch, Executive Director, who is responsible for the AWB company market, and Imad Barrakad, CEO of SMIT, has blamed this alliance with the support of the financing of innovative TPMES, which deals with the digitization of the digitization of tourist services, Meanwhile, undermines, Untermau, AWB. The aim is to strengthen the development of the Moroccan tourism sector through the integration of advanced technological solutions in order to enrich the experience of visitors and increase the attractiveness of the tourist destinations of the kingdom.
Specifically, the agreement will make it possible to support the support for innovative TPME projects by supporting the digital transformation of tourist investors, the provision of suitable financing solutions and the tailor-made surveillance on the growth path of tourist players.
In this aspect of tourist technology, this alliance is enabled to bundle the skills and know-how of the two partners in the structure, assembly and promotion of tourism investment projects. Finally, the two parties will lead joint actions and events (workshops, training courses, B2B meetings) to strengthen the tourist ecosystem and promote investment opportunities.
EMG
