The Elaraby Group, head of household appliances in the Middle East and Africa, and Iwaco, a sales end for T-Man Holding, have just sealed a strategic partnership for the exclusive distribution of the tornado brand in Morocco. This agreement, which was concluded on February 12, 2025, was followed by the inauguration of an exhibition space that is dedicated to the Tornado brand in Casablanca in the presence of managers of the two groups, partners and important actors in the industry. Consumers and specialists have the opportunity to discover the latest innovations of the brand.
Tornado is the flagship brand of the Elaraby Group. The script covers different categories: refrigerators, freezers, washing machines and dryers, televisions and audiovisual devices, air conditioning systems and small devices. For the distribution, Iwaco is based on an extended network of resellers and partners who cover the entire Moroccan area.
“We are extremely fixed to announce our entry into the Moroccan market, a key market on which consumers are recognized for their quality, performance and service requirements. Morocco is a strategic step in our development in North Africa. ”Medhat El Arabi is happy, DG of the international groups of the El Arabi group.
“Our evaluation competence in household appliances, combined with our network of resellers who cover the entire area, we can guarantee a strong presence and optimal availability of tornado products »Show, Fahdd, Fahdd Salen Bini, a little swan.
EMG
