Forget endless squats and lash steps. SkimsThe influential shapewear label, which is led by Kim Kardashianpresented his latest innovations on Tuesday, February 11th, with “The Ultimate Butt Collection”.
This is not just shapewear; It is a transformative new line-up that immediately shaped for curves at Kardashian level, lift and round around a butt and grants the derière of your dreams.
In a playful and absolutely assignable Campaign videoKardashian himself plays her acting coast by taking on the role of the “fairytale mother” and grants a woman’s fitness frustrations a magical (and skims reinforced) solution. With a strip of her “magic staff”, the 44-year-old reality star gives the gift of immediate curves and proves that a bomb silhouette can be as easy as it slides in a few skims.
The campaign, written by the comedic genius of Michelle Wolf (Who also worked together on the brand’s viral Ultimate Nipple Bra Campaign) and staged by Ben Carey, The characteristic mix of the brand captivates perfectly due to the magic of the shapewear.
“I love to cross boundaries and bring our campaigns to humor,” said Kardashian, Skims co-founder and Chief Creative Officer, in an explanation. “We love to show how looks and your best should be as simple and simple as putting on skims.” As the brand put it short and flush, its latest, including Shapewear, is designed so that it “improves the prey like never before”.
The ultimate butt collection is a well-suited line-up of nine styles that can be seamlessly mixed, coordinated and paired to others of the most popular skim lines, including the ultimate bras and smooth layers. From subtle form to dramatic curves, Skims continues his mission to inspire women to hug and celebrate their unique beauty.
In fact, you may not even be prepared for the really bootylicious results that you expect. “Prepare yourself to redefine your silhouette and unleash your inner goddess,” says a press release (confident). So run, don’t go to get the “The Ultimate Butt” collection into your hands when it starts this Thursday, February 13th. With the soon published skims you can almost skip the gym.
