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Be it the Walkman phones and Trinitron TVs of the past or the superlative PlayStation consoles, Alpha cameras and headphones of the 21st century, Sony has long been a mainstay at CES. But for several years now, Sony has been concentrating on a different field at the world’s largest electronics trade fair: automotive. The Afeela electric vehicle dominated Sony’s 2023 and 2024 CES press conferences, and we know that trend will continue in 2025 with an appearance at the Sony event (and a subsequent press conference). already confirmed.

What to expect at Sony’s CES 2025 press conference

The Afeela is the first product from Sony Honda Mobility, a joint venture between the Japanese electronics and transportation giant. After one Surprise rollout at CES 2023The Sony CES spokesman reported further details on the electric vehicle’s LiDAR-heavy sensor array and AI-powered cabin technology (the latter comes with support from Microsoft). CES 2024. If the car’s previously announced planning goals – pre-orders in 2025 ahead of availability in 2026 – remain intact, we hope to learn which of the Afeela concept car’s intricacies will actually make a breakthrough once it hits real-world roads.

Of course, it won’t always be just Afeela in Vegas. Expect Sony to spend time talking about its imaging, gaming, or maybe even its movie studio division. And with a bit of luck, we’ll find out more about the company XR headsetwhich was shown at the 2024 show, only to never be seen again. CES 2025 would be the perfect place to present a major update to a possible competitor to the Apple Vision Pro.