What to expect from Samsung’s Galaxy Unpacked event next week

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Next week Samsung will unveil its next Galaxy family of phones. No, not the foldable devices, but the traditional S-series devices. In terms of track record, we can expect three S25 devices: Standard, Plus and Ultra.

It’s unlikely there will be a major change to the aesthetics, but we expect some subtle differences – rounded corners, flatter edges and (of course) thinner frames. On the inside, at least in the US, the S25 series will likely be powered by Qualcomm’s Snapdragon 8 Elite, which is designed for on-device generative AI. The chip promises 45 percent faster single- and multi-core performance and uses 27 percent less power than the Snapdragon 8 Gen 3, so it could also improve battery life.

Some rumors point to a Galaxy S25 Slim with a – you guessed it – slimmer design. Everything is very trendy. However, since the FCC certifications only appear to cover the usual flagship trio, this device may not hit the market until later in the year. (If any.)

Expect a lot of AI excitement too. One rumor suggests that the Galaxy S25 series will “include an AI agent that provides personalized clothing suggestions and transportation information,” although Google and countless third-party apps already fully service the latter. I’d invest money in a tedious bragging segment from Samsung and its AI tricks – many of which will fall by the wayside. One request: please steal the pixels Add me Photo function.

We’ll be reporting live from Samsung’s first Unpacked event in 2025. Mark your calendars for January 22nd!

– Mat Smith

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