Tina Knowles Calls for Target to Cut DEI Programs

One thing about it Tina Knowles She will always speak her mind. This time, she’s taking Target to task for cutting its DEI programs.

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Tina Knowles Calls for Target to Cut DEI Programs

Knowles didn’t hold back in a since-deleted Instagram post, calling out Target for abandoning its diversity goals and following other big brands in scaling back DEI programs. Additionally, Target announced plans to backtrack on its promise to hire diverse talent and create more opportunities.

Tina Knowles made it clear that because of the retail store decision, she will keep her coins and shop elsewhere.

“So Yal bowed and kissed the ring, huh. I’m checking you off my list! No more goal!” Tina wrote.

Target addresses decision to roll back DEI programs

Target commented on its decision to scale back DEI initiatives in a statement on Friday, January 24th. The company announced plans to complete its three-year diversity, equity and inclusion goals.

CNN reports that Target has announced plans to withdraw from all external diversity-focused surveys, including one from the Human Rights Campaign, an LGBTQ advocacy group. The company also mentioned that it is reevaluating corporate partnerships and transitioning its supplier diversity team to supplier engagement. Although the full impact of these moves is not yet clear, the company emphasized its continued commitment to promoting inclusion and creating a sense of belonging for employees and customers.

Social media weighs

Social media users flooded The Shade Room’s comments section with reactions to Tina Knowles’ revelation about Target. See what they had to say below.

Instagram user @Prettyfunsized wrote: “With all due respect, we must come together now.”

Instagram user @shawna_getitgirl wrote: “Okay, so let’s go to Walmart? Where can we go shopping because I had to go to the destination today but I’m not going.”

While Instagram users @xotanye wrote: “We really could create a black Wall Street again. We have a lot more resources than before.”

Then Instagram user @gabbssquire wrote: “Can you all make a list like the Nick Cannon family tree so we remember who to boycott?”

Another Instagram user @theniababy wrote: “I keep seeing people say, “I’m still going to aim.” This generation wouldn’t have established anything during the Jim Crow boycott days ”

Instagram user @lethalshooter wrote: “I will never go there again.”

While another Instagram user @bebeautifulla wrote: “Costco membership increases in 2025 ”

Instagram user @plvntqveen wrote: “It’s literally time for minorities to come together.”

Most recently Instagram user @brownskinniaa_ wrote: “I stopped hitting the goal when two things added up to $60.”

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