The Barbie film Could feel like a distant memory at this point, but that Cooperation somehow Come on. The latest? On the way there is an official G-shock with barbie brands.
Casio announced the clock as part of its list of 2025, and it is as bright, brave and pink as you may be able to imagine … even if it is not quite as hardcore as that Impala x barbie light speed Inline skates.
It is based on the popular GMA-S110 o’clock, a smaller version of the industrial style GA-110 This was launched in 2010 and offers a watch face that contains a number of small components to create a three -dimensional design.
With the kind permission of Casio
In the GMA-S110BE, each of these components, as the Barbie edition is known, has a slightly different pink color and some subtle theme variations. This includes a Barbie logo at 3 a.m. and a cardiac motif indicator for the shot at 9 a.m.
The logo offers again on the right pink belt, while the shell is engraved with barbies brand -shaped side profile silhouette.
With the kind permission of Casio
With the kind permission of Casio
Apart from the barbie theme, you can expect all functions of a regular GMA-S110, which means that it is a mixed digital and analog clock with 29 time zones in 48 cities. It has a shock-resistant structure with a water resistance of 200 meters and the option for five daily alarms, a 1/1,000-second stubwatch and countdown timer as well as an automatic LED light.
It is followed by a trio of other pink-fine G-shock watches that start this year GMA-P2100PP, GMD-S5610PP and the GMA-S140PP-and Casio is not alone if it bets big on pink in 2025. Oris has just announced it Propilot X Miss Piggy EditionFor example, when his bright pink watch face can be inspired by all favorites Muppets Diva (as well as a spyro hole over the caseback that reveals the glamorous portrait of the character), while Bremont also started the New Terra 38 Share in a striking bubblegum rosa-von 250.
Whether this persistent preference for pink is due to the Barbie effect, 18 months after the film has been published, it is difficult to be safe – but it feels unlikely. However, Casio clearly hopes that barbie branding will contain some stiletto legs. Danielle Thom, the curator of the Barbie exhibition of the Design Museum Thinks that its generation firm is timeless.
With the kind permission of Casio/Mattel
“A main reason for Barbies Appeal as an employee is the longevity of the brand, which has been a dominant cultural presence since 1959,” she says with WIRED. “Barbie is rightly or rightly or wrong with a precisely defined series of assumptions and values connected, accessible glamor, authorization and friendship. Every brand that works with Barbie can expect part of this magic to be transferred. “
