From Chris Snellgrove
| Published
Star Wars Galactic Starcruiser, the ambitious attempt by Disney to create an immersive hotel experience in a distant galaxy, has failed, and the space is reportedly converted into office space for the company’s imaginators. According to these messages, many writers and YouTubers hurried to create their laudators for this ambitious project and how much money was a waste of money (some sources have claimed that it cost up to a billion for the creation). But what almost no one Happened to know that the failure of this hotel is the perfect metaphor for Disney’s failed handling of Star Wars itself.
Why the Star Wars Hotel failed
Before the Star Wars Hotel failed, it seemed a good idea to give the fans one Westworld-Ske opportunity to live in an interactive world full of props and trained actors. Unfortunately, the exorbitant prize of this experience kept the majority of fans away, and many of those who went the whole thing as an overpriced disappointment. The whole thing is converted into offices in which imagineers can create future trips based on older IPs, and here our metaphor for the Disney The era of the franchise begins.
When Disney bought the world’s most lucrative science fiction for the first time, her biggest challenge was innovation. For this reason The awakening of power Was a soft restart of A new hope: They didn’t want to rock the boat too much, so they gave the fans a rescinated version of a film that they already liked. The insanely controversial sequel followed The last JediAnd the negative reaction of the fan to this film let Disney play it safe in almost every round with Star Wars.
Soon, most Disney+ series in a distant galaxy, they focused on well -known characters such as Boba Fett, Obi -Wan Kenobi and Ahsoka. JJ Abrams came from familiar, back to more direct The climb of SkywalkerAnd he filled the film with famous faces that rang from Kaiser Palpatine to Han solo. Just like that was the franchise that started with so much innovation and just hoped that the fans would accept heated remains.
What does that have to do with the Star Wars Hotel that failed? At first glance, it seemed like child’s play to do a hotel with a star Wars topic because Disney made one killing Over the years with resorts with their famous characters. To do a theme hotel with the same details as Galaxy’s Edge was to make the equivalent of the resort The awakening of power As a soft restart because they could simply add a Star Wars gym to a proven formula.
However, Resort Execs were finally ambitious, a bit like Rian Johnson did while doing The last Jedi. They decided to transform the Star Wars Hotel into a fully settled experience, like nothing that the company had ever done, but it was a complete failure … in fact it was a bad hotel (cramped room, a short stay, only a few Basic amenities) and a bad game (unclear instructions, confusing interactions, limited role play opportunities). Throw the exorbitant costs (minimum costs of $ 4,800 for two people!) For only 2 days of experience and this hotel was dead on arrival.
Since the Star Wars Hotel has failed, the space is used by Imagineers who are used to attractions in connection with familiar IPs how how how Indiana JonesPresent CarsAnd Monsters, Inc. Now her failure (and the metaphor) is complete: after taking it one A great risk of Star Wars and the failure that fails. That is what Disney has done as a studio since then The last Jedi Flopping … Pumps approved content from companies and mainly focus on legacy characters.
The Star Wars Hotel failed, but like a Midichlorian, this failure is only a small part of a bigger problem. The creators behind this franchise are not ready to take more risks and will serve endless slopes with familiar characters and stories instead of doing something new and innovative. And until the forces standing behind Star Wars are ready to make courageous movements again, this is a franchise that could previously become one with the strength than each of us could ever have guessed.
Source: The wrap
