Amazon’s long -awaited update to his assistants is almost there. About 18 months after the first company Built with generative AI, it Unveiled Alexa+And early access will be available from March. Alexa+ will exist next to the older Alexa costs $ 20 a monthUnless you have a Prime membership that makes it free. The new assistant will be equipped with all modern upgrades that make its contemporaries such as the newly designed Siri or Gemini such as the more conversation interaction, a better context -related understanding and the ability to “summarize complex topics” and “make suggestions on the basis of their interests”. But it does one thing differently and it is the way Amazon specifies to integrate third -party apps and the rest of the Internet that could be distinguished.
At the presentation, Vice President of Alexa and Fire TV, Daniel Rausch, outlined three options for integrating the new assistant into other services you are used. First, it already works with “tens of thousands” of already available integrations, with Uber, Sonos, Samsung and Xbox being some of the many logos that were displayed when intoxication said this. This probably means that Amazon has worked with these partners to get their apps to play well with Alexa+ via their APIs.
Secondly, the assistant for the large part of the online world, in which no apps or the resources have to codage an API for Alexa+, should be able to search the Internet for your website and navigate in your name. During the presentation, Rausch showed how Alexa+ could go to the Thumbtack website to hire a specialist to repair his oven. Instead of whipping a phone or a laptop to click through the menus himself, Raben could only say Alexa+ orally what he needed and what times he was available, and the AI
This example in particular was very similar to me from Google What companies have been calling since 2018 to book a table. All they had to do was to say Google in which date and in times when they were considered, how many people were in their party and it would call them for them and even speak in the restaurant with a human -sounding voice. The way in which Alexa+ would click on websites in her name seems to be a duplex on steroids.
After all, Alexa+ can work on other websites with the “AI agents” so that they can speak with just one assistant instead of dozens of chatbots. In the presentation, Rausch Alexa+ got to work Find a country style song about Bodega cats.
After presenting the company, I spoke to Rausch to get more clarity about how Alexa+ will work with the rest of the online world. On the one hand, I certainly wanted to know whether this third method would work with chatbots from customer service from companies such as Capital One, United Airlines and more. While Rausch said that he had no details for certain names or services available, he confirmed that “the SDK is about everything that acts as integrations as this” and said that people use Alexa to combine the tasks in their name to do tasks.
Rausch is aware that every friction can reject people in the adoption and setup processes. For this purpose, the upgrade to Alexa+ should not require any additional registrations or authentications. You should be able to transfer all of your connected devices, surveillance cameras and home routines without efforts.
“The reason why customers love Alexa is that it takes the entire complexity away,” said Rausch. People don’t have to remember the brand of the Wemo connector, which they bought, for example, to say Alexa should turn off a lamp. “We would never take that away,” he said. If you add new services after the upgrade to Alexa+, Rausch said that you will either do so, “in the way you do it today” or that it becomes even easier, since “Alexa can lead you through these setups in many other cases”.
According to Rausch, instead of “digging around in the Alexa app, just say ‘Alexa, I want to set up a streaming account with Hulu’ or something.” You will receive a QR code on an Echo device with a screen to make this easier, and the assistant should keep the user on the go.
“We would like to say Alexa is an expert and now an expert for himself.”
Amazon is not the only company that has caused his assistant to carry out technical support for users. This approach is very similar to that Siri can teach you how to make a video in cinematic mode or create a gene moji. Where better help with a product you use than the product itself? Why let me go to another place to get information?
“From the point of view of customer experience, customers only want what the thing does,” said Rausch. “You don’t have to be responsible or take care of one of these things, right?” He believes that people only want to book the plumber or a reservation and do not want to play around with websites and phone calls.
People want their digital assistant to be helpful and easy to use, but isn’t it so important that these AI services are correct and reliable?
When I asked Rausch how Amazon worked the tendency of the generative AI to hallucinate and sometimes spread misinformation. He also said, “LLMS are in the foundation of architecture, but they are not the only thing that answered the question.”
In other words, Alexa+ uses a combination of knowledge graphics from Amazon, reliable sources on the Internet and partnerships with relevant branches. “Other products simply give you an answer from the LLM. If you ask for a relevant answer, this is sometimes not the way to get one. And I think that’s what you highlight, ”he said.
Rausch added that Amazon recorded “great care” with Alexa. “Will it make mistakes? Every software makes mistakes, ”he said. “But we are working hard to earth in knowledge.”
I haven’t tried Alexa+ yet, and everything we have seen so far was in highly controlled demos. So it is difficult to say what real performance will look like. But if the new Alexa is really able to work with third-party providers so seamlessly and effectively with the services of third-party providers, this would not only bring Amazon back into the AI
This article was originally published on Engadget at https://www.engadget.com/ai/amazons-ai-ai-vision-for-alexa -is-sappealing-but-unproven-140014416.html?src=rSS
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