Rabat – Moroccos National Tourism Office (OnMT) strengthens relationships with the Chinese gigantic tourism market with a roadshow with a variety of events in Beijing and Shanghai from February 17th to 22nd.
In today’s statement, ONMT announced that this initiative of the reopening of the Casablanca Beijing route from Royal Air Maroc (RAM) and the start of the China Eastern Shanghai-Casablanca connection in January will follow.
The delegation includes Moroccan travel agencies, luxury hotels and tourism experts together with the National Tourism Council (CNT).
There are meetings on the menu planned With leading platforms such as CTRIP and TIKTOK, which indicates a strategic intention to attract Chinese tourists.
The campaign is part of a greater effort to restart and consolidate the presence of Morocco in China, one of the most important stakeholders in global tourism.
China is still a worldwide leading market leader in outbound tourism, with 155 million international trips in 2019.
While the sector is recovering, Morocco focuses on high-end segments such as luxury tourism and tailor-made travel experiences.
In cooperation with commercial and marketing experts in China in China, ONMT organized a number of advertising campaigns in China.
This includes participation in international tourism fairs such as ITB China 2024, Cooperation With important industry operators and digital public relations work on Chinese social media.
With over 4.15 million millionaires in China from 2023 and an interest in luxury trips on the advance, Morocco is confident that it can attract high -quality tourists.
“This roadshow is an important step to position Morocco as a premium goal for Chinese tourists,” concluded the OnMT declaration.
