We officially experienced a Ki -Super Bowl, people.
When everyone looked at the annual championship game, the biggest sum was not just about the blowout victory of the Eagles and Kendrick Lamar, who performed his Grammy winner in the half-time show. It was also about the fact that AI was a consistent topic in several of the commercials of several million dollars.
From the Openais Super Bowl debut to the Google Chatbot -Chatbot parts of cheese facts, you will find some important highlights from this year’s Super Bowl ads.
Openai
Openai made his first super bowl display to bring Chatgpt into the masses. This commercial marks the first excursion of the Ki startup in top-class marketing and offers a pointed style animation style, in which black and white points represent significant historical milestones of the generative AI.
In the company’s commercial, the message is clear: remarkable successes often begin with a single step. However, the reactions to the AD were mixed with many spectators argue That the ad was a disappointment while others praised it. It is not surprising to see different opinions on how Openaai already shares people.
The spot on the match day will apply to the recent rebranding of the company on the heels, which unveiled a new logo and a new script and tries to redefine the company’s identity in the competitive tech landscape. In A New video This announces the rebrand, Openaai, the same black point motif.
Of course, Google took this opportunity to provide millions of football fans on Sunday. The commercial shows how a father uses the AI tool to prepare for his dream interview while at the same time collecting his daughter and teaching hard lessons for life.
It was a sweet advertisement, in contrast to a 30-second Google, which it was Posted on YouTube 11 days ago And caused a little more drama.
This earlier advertisement, which was set in a cheese mart in Wisconsin, aimed at demonstrating how small companies use AI in Google Workspace. But according to X users Nate HakeThe original video apparently had to be edited because the Gemini chat bot provided a potentially inaccurate fact. In the original version, Gemini claimed that Gouda is 50% to 60% of global cheese consumption. Although the President of Google Cloud Applications, Jerry Dentler, replied To hake that it was not a hallucination when it was pulled out Cheese.comMany speculate that the figure is an overestimation. It now seems that the YouTube video has been changed to remove these statistics.
We suspect that the optimization of ads often happens, but it is remarkable that a large tech giant like Google has made such a public mistake. However, it is a memory that AI can hallucinate and not even big companies catch them all the time.
Meta promoted his Ray-Ban-Meta-Smart glasses on a commercial with Chris Hemsworth, Chris Pratt and Kris Jenner (the Chris Trifecta, if you like) while exploring an art gallery. While Pratt asks the AI-driven glasses to the artwork, Hemsworth eats an expensive banana, an indication of Justin Sun, the tron founder and blockchain billionaire who bought one 6.2 million US dollars This consisted exclusively of a banana that was glued to a wall.
The Super Bowl Commercial has used these popular celebrities to demonstrate its AI wearables to increase their attraction in public. CEO Mark Zuckerberg Reports Told employees in a leaked all-hand meeting that the company sold over 1 million Ray-Ban-Meta glasses in 2024.
Salesforce
In the Super Bowl display of a Salesforce, the company shows how “AI should be”. The ad contains “Interstellar” star Matthew McConaughey when he hurries through the busy Heathrow Airport. After booking his flight online, he is surprised by a last-minute change, which led to a hectic race to catch his plane. However, if he used Agentforce, Salesforce’s platform for the establishment of autonomous AI agents, he could have had a less stressful experience.
Godaddy
Godaddy, the web hosting platform, presented her AI product “Airo” during her spot on matchday. The tool is intended to support small companies in creating logos in professional quality, website designs and advertising for social media.
The advertising spot was actor Walton Goggins, who demonstrated how he uses Airo to create a website to promote his own glasses line, which aptly described the goggins glasses. In the advertisement, Goggins says that actors can do a lot, and small business owners can easily do the same. Because who has to know what to do if you can ask a AI to do it for you?
Circle
The Water Bottle Circulk brand took a playful push at AI during its Super Bowl display. The commercial stars actor Adam Devine, who uses the help of a AI assistant to order a water bottle. However, the AI incorrectly interprets its request and ultimately orders 100,000 water bottles, which emphasizes the unpredictable consequences of the support on the technology for everyday tasks.
The complaint also announces that Circulk plans to give away 100,000 free bottles to customers who look at the game.
Together with big Tech players who make advertisements for the Super Bowl 2025, several startups This year, advertisements were invested, including FinTech Company Ramp, where Philadelphia Eagles’ Running Back Saquon Barkley is an investor.
