SpongeBob SquarePants and Bikini Bottom have joined Fortnite via its UGC platform, Unreal Editor for Fortnite. Paramount Game Studios and marketing agency Zoned have collaborated on a series of four experiences based on the popular animated series, introducing SpongeBob, Patrick and the others to Fortnite audiences.
The four games Zoned developed with Alliance Studios span several well-known and popular genres. This includes:
- Red vs Blue, where participants attack each other with jelly blasters
- Prop Hunt, the classic bikini bottom style hide and seek game
- Slap Fight, where players chop each other off the board in pursuit of Krabby Patties
- Only Up, the UGC staple, a good old obstacle course
Doug Rosen, Paramount’s Senior VP of Games and Emerging Media, said of the collaboration: “We know so many SpongeBob SquarePants fans are gamers, so it was a natural next step for us to bring Bikini Bottom to them in this authentic format to bring life to life.” . This collaboration with Zoned allowed us to create a compelling and immersive experience that truly captures the essence of SpongeBob and will resonate with the Fortnite community.”
SpongeBob and Co. are far from the first to join the UEFN platform, as Zoned has worked on previous projects like Topgolf’s UEFN Experience. It’s also not the first time that SpongeBob has appeared at a UGC launch, as he is an integral part of Roblox and was involved in it GameFam’s Super Bowl Celebrations on the platform.
Carlos Tovar, president of Zoned, said in a statement: “This was a dream project for the team here at Zoned because we all grew up with SpongeBob SquarePants ourselves and are huge fans.” We have the collaboration with the incredible team at Paramount Game Studios that really understand how to authentically connect the SpongeBob IP to the Fortnite ecosystem. It is a constantly evolving platform and it has been a privilege to bring this iconic IP to fans and gamers alike!”
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