Chile! Southwest Airlines Had social media users on Tuesday (March 11) after answers after switching the guidelines for tested bags. For 54 years, the company has enabled all passengers to fly freely with two bags. Well, the company decided to bring tradition to the curb! In just a few weeks, free luggage is no longer an advantage for all, Only for some selected people.
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Southwest reveals new tested pocket guidelines
As already mentioned, Southwest Airlines will soon start calculating a fee for checking bags. But get on it! Last autumn, managers from the company said that the free guideline of Southwests free checked bags contributes to the fact that they are highlighted compared to other budget airlines. In addition, Southwest spent years and millions for advertising campaigns to promote the directive. All other leading US airlines calculate for checked luggage. But Wall Street has long argued that Southwest has left money back.
Not in 2025! For most of its customers, it will reduce travel, starting with tickets that were booked on May 28th and afterwards. Southwest said on Tuesday that it would continue to offer two free checked bags to prevent the preferred members and customers of Rapid Rewards A list and customers traveling with Business Select tariffs. A-list members and other selected customers receive a free check bag. Passengers with Rapid Rewards credit cards also receive a credit for a checked bag.
People who do not qualify for these categories are burdened to check bags. If the change in the guidelines comes into force, the airline said that it would also use a new, fundamental tariff for its tickets at the lowest.
Why this happens and other outstanding changes
In September 2024, Southwest Airlines estimated that the fees for the charging of charging would bring in about 1.5 billion US dollars a year. However, they also admitted that the reduction in the directive of customers who decided their airlines due to their free luggage money would cost 1.8 billion US dollars for lost business.
“We have an enormous opportunity to meet the current and future customer needs, to attract new customer segments for which we do not compete today and to return to profitability that both we and our shareholders expect,” said CEO Bob Jordan in a statement.
So why does that happen?? Southwest has been struggling lately and is under pressure from activist investors to increase profits and sales. In October, the airline reached a ceasefire with hedge funds Elliott Investment Management To avoid a proxy fight. Nevertheless, Elliott won several places on the company board.
Less than a year ago, the airline based in Dallas announced that it would end another tradition. After more than 50 years, 2025 was the last year of the company with an open boarding system. Southwest expected to start flights with passengers in assigned seats next year.
Despite the shocking review of the bags, Southwest’s shares rose by more than 9%on Tuesday. According to the Associated Press. In the meantime, the company’s employment should have a trend Soon down. The airline announced in the past month of eliminating 1,750 jobs or 15% of its company employees. This will mark the first major layoffs in the entire history of the company. CEO Jordan said in February that the job cuts are part of a plan to circuit the costs and to convert the company into a “slimmer, faster and more agile organization”.
Social media is selected in ruins via airlines
As already mentioned, Southwest -social -Media users gagged with their new tested pocket guidelines. The reactions were sharp on X (formally Twitter) to express the least! Scroll on to see how the internet roads react to the southwest to hand over the most accessible travel advantage.
If Southwest Airlines had put together a focus group and asked them: “What is the stupidest thing we could do to ruin our company.” pic.twitter.com/skhm2sfrk3
– Doug Gladden (@dougthelawyer) March 11, 2025
There is literally no reason to fly to the southwest. The bags were literally the only advantage they had https://t.co/tsr3srqnxp
– Stellas brother (@maggdaddy) March 11, 2025
That was an evil step for Southwest Airlines. You could even have dropped the free pocket allowance to 1. But snapping both free check bags is just greed.
– KTUB 🤎 (@Astoldbykristen) March 11, 2025
Baby who is southwest who tries to impress ???? No sky lounge, no television, 90 percent of the flights have no sales outlets, but you think it’s okay to charge bags after almost 60 years? I let myself slide with this assigned seating guideline, but now that? Bring your shit together.
– tb🤴🏾 (@tevonblair) March 11, 2025
Southwest, in which you can check 2 bags for free, was the only thing she was doing in the shop. If I have to pay for both pockets now and you cost as much as a better airline, why shouldn’t I go with you instead? Your bags are about to hurt !! That won’t take long 😂😂ask pic.twitter.com/mwsboe9bra
– The real fate Marilyn (@Sweet_novacanee) March 11, 2025
Southwest Cancels Bags Fly Free means that you don’t know your customers. pic.twitter.com/cmcMonn0yj
– Kevín (@Kevonstage) March 11, 2025
Unless no other airline has an uninterrupted flight to where I have to go, there is 0 reason to fly to the southwest.
Delta, Americans, Alaska etc. all have similar pricing and are better airlines after these changes. https://t.co/vvettb4px5
– Matthew Gaylor (@matthewgaylor) March 11, 2025
“If bags don’t fly freely, I won’t fly with you”
Sorry Southwest, all my golf free will now go somewhere else. Big mistake they all make.@Southwestair– Chris (@ar_aces23) March 11, 2025
Maybe whoever decided to dismiss Southwest Airlines immediately and never touch the company again pic.twitter.com/s9hfq7ms3i
– Dylan (@dylanmcd8) March 11, 2025
Woah: @Southwestair will begin to charge bags from May 28th
I never thought I would see this day. Choose elites and biz passengers 2 free bags.
The basic economy and other more punishable changes will also come shortly.
Yesterday’s southwest is dead.
– Zach handle (@_zach grip) March 11, 2025
As someone who has flown almost exclusively with Southwest Airlines in the past 10 years, I am no longer loyal. I will possibly fly you again, but I have 0 loyalty and I am not happy about these changes. Could even cancel your card.
– Michael Oliver (@Mikeoliver93) March 11, 2025
Southwest ruins her entire business model. Charging for luggage and assigned seats without loading connections in most aircraft? Period.
– High O. 🇳🇬📸 (@Heytobs) March 11, 2025
So they destroy a brand @Southwestair. This is one of the main reasons why I fly this airline via American (from dallas -based airlines with the best non -stops)
The movements in the southwest are incredibly disappointing for those who were loyal to this airline https://t.co/rknwdd2c08
– Amanda Atwell (@amandamatwell) March 11, 2025
WOLP, it was fun to fly to the southwest while it was time
-. (@Storyofhalima) March 11, 2025
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Associated Press Staff Michelle Chapman and Melissa Perez Winder contributed to this report.
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