The Société des Boisson du Maroc (SBM) achieved a consolidated turnover of 2.86 billion icalo compared to 2023 by 2.3%. The company mainly underlines this decline in the sale of “water” activity in 2023. The adaptation data is growing. in a press release on his annual results.
“In an economic environment that is characterized by persistent inflation throughout the year 2024 and an increased control pressure due to the increase in internal consumption tax (ICT) for beer at 35%, SBM has shown resistance and adaptability.”adds the company. This was able to count on the dynamics of its local markings and the expansion of its distribution network, which made it possible to achieve sales of 826 million DH in the 4th quarter, which increased an increase of 10.9% compared to the same period in 2023.
“This performance is based on the growing success of the flagship brands” Flagg Gold “and” Casablanca “, whose volumes are 96% or 35%” or “” “underlines the SBM and adds that these numbers reflect the growing attraction of consumers for products produced in Morocco and confirm the relevance of the strategy for repositioning the brand portfolio implemented by SBM.
The investments made in the quarter were 34 million DH, which decreased from 38.2% compared to 2023. These investments mainly affected the renewal of the packaging park, the modernization of industrial devices and the commissioning of the Tit Mellil bracket treatment station. At the end of December 2024, SBM has an excess cash of 556 million DH. In addition, the industrialist intends to intensify the expansion of its distribution network and strengthen its logistics infrastructure. At the same time, the strict management of the production costs should enable it to preserve profitability and consolidate the financial robustness of the group.
