In the société des Boisson du Maroc (SBM), its indicators sank in 2024, which were affected by 35% by tax examination over the period 2020-2023 and the increase in internal consumption tax (ICT) for beers that reduced consumers’ purchasing power. In this context, the industrial company achieved consolidated sales of 2.86 billion DH, slightly down (-2%) compared to 2023.
“This development is explained by changing the consolidation area after the transfer of the” water “activity in July 2023. In the event of a comparable turnover, sales rose by 0.8%.”The SBM said in a press release on its annual results. The operational result is 414 million DH compared to 597 million DH in 2023. Tax control over the period 2020-2023 (final regulations) ended with an extraordinary burden of 76.4 million DH. The net profit also recorded an extraordinary product that was associated with the adaptation of the company’s consignment fund to influence 40.5 million DH too positively. In this context, the group’s net profit is 215 million DH compared to the result of Promorma 2023 of 366 million DH.
However, SBM announces positive prospects for 2025. The company intends to continue its growth based on the optimization of its brand portfolio, the continuous improvement of the quality of its products and services as well as the expansion of its sales network.
