In an industry that is proud of a disorder, dressing became a separate kind of dominance and at the same time reflects the technical ideology of time: to serve people, not only benefit from them.
In the early 2000s and 2010s, the biggest names of Tech as a visionaries faced the task of democratizing, improving life and building a better future. The industry positioned itself as an antidote against the greed of Wall Street, and the apparently casual uniform of T-shirts, hoodies and sneakers strengthened this distinction. Techtührer were no striking bankers in tailor -made suits. They were problem solvers, engineers and idealists who indicated a utopian vision of progress.
“Zuckerberg’s shift in style says something about a certain group of American billionaires who are aligning with a new political order in the United States,” says Dr. Wild. “These moguls control multinational companies, which include Meta, Google, Amazon and Uber, who have an extraordinary ability to influence people’s decision -making, and consequently have the main characters for politicians with the moderation of politicians.” While the bidges administration did this about the government’s court level of court and the legal courts, it seems that President Trump takes these men about his personal court, where they have to obtain his approval.
“We saw that at Trump Introduction of the President“, Says Dr. Wild,” where the invitations represented a Who -is -Who of American Tech billionaires. For me there are strong parallels to the medieval royal courts in which members of the aristocracy competed with each other, often in what they were wearing and how they consumed, the attention and patronage of the ruler. In today’s America, these men seem less concerned about their perception in public and much more concerned about how they appear together and Trump. “
At the moment some tech brothers – – –Sam Altman Enclosed – still cling to your T -shirts and action, but how long before your appearance develops to meet the growing power that you practice? OpenaiFinally seems to get Darker from day to day. And then there is Sundar Pichai, the calm architect of Google’s Ki -Temire, whose fashion may not make headlines, but the guidelines are certainly. Alphabet was only scrapped under his clock to not develop his long -term promise AI for weapons Or monitoring.
So what’s next? A titanium Richard Mille, which was built for billionaires with defense contracts? A tailor -made Brunello Cucinelli Cashmere sweater “We trust in AI”? Pichai has already stored the new Balance Memo for this LANVIN sneaker, with Hype shoes, a former Gateway medication for billionaires (Zuck is known to have a preference for Adidas 4DFWD X gymnastics shoes). If the new Tech dressing order deals with the signal dominance, it will certainly not take long for Pichai and Altman. Because in Silicon Valley the power supply is not only carried out – now it is worn.
The impunity of reinvention
The curious thing? Only a few question Mark Zuckerberg’s transformation. Most comments are fixed on the What And How-Ainely shaped physique, designer accessories and fighting aesthetics as the Why. “This emphasizes the persistence of gender inequality. When Kamala Harris ran for an office, her aesthetic decisions were relentlessly checked. Nevertheless, Zuckerberg’s development has encountered curiosity rather than criticism. It underlines impunity with which powerful men can reinvent themselves, ”says Dr. Wild.
For Zuckerberg, the shift from the unpleasant tech nerd reflects the fight, which is physically impressive, the managers on the wider trajectory of the Silicon Valley itself. The archetype of the disruptor dressed with hoodie was replaced by a little more militarized, open aggressive. The new tech oligarchy is not just about checking perception. It’s about checking entire industries – maybe Even countries. And it increasingly works beyond the scope of traditional accountability.
