The horror genre is well regarded in the cinema than what comes closest to a guaranteed money earner, at least where it is not. Horror films in general have a built-in fan base that are always ready (if not eager) to look at the latest supernatural thriller, the Throwback Slasher, the zombie flick or the other fear of the collection. However, one of the other staple foods of the genre is its economy – you don’t need a big budget to make effective and successful horror film, and that makes it possible for the film to be successful at the box office. Although most horror films make a healthy profit, they do not tend to achieve too many the same high financial levels as the average blockbuster of several million dollars.
The next horror films that earn billions of dollars are, if they are part of a successful franchise, and sometimes not even. To date, there is only a handful of cinematic horror franchise companies that cross the 1 billion US dollar brand, and only one that has achieved impressive performance to earn over 2 billion US dollars. While some may assume that this title belongs to a long -term series (such as “Halloween”) or a culturally loved one (such as “Scream”), it turns out that it is “The Conjuring” series that all the dough in the only 12 years in which it ran in. Why was this franchise such a financial windfall about so many others? Like the Warrens, we will try to take off the creepy truth.
The magic appeals to a broad population group around horror
The summoning universe was able to reach this financial milestone in different ways. First and foremost, especially, It is a franchise that contains several franchiseSimilar to the Marvel Cinematic Universe. There are the three most important “The Conjuring” films, the “Annabelle” series (with three films) and “The now” series (with two films), not to mention de-canonized, but still clearly associated with the curse of Loraa. In contrast to other long-standing, dog-lived film franchise franchise companies, every rates in the conjuring universe works very well as a jump to point. Although the films share characters and refer to previous or future events, each film is its own self -contained story, which is sufficient to not alienate the first viewers.
In addition, the films of the conjuring universe contain a variety of creative approaches to the material and at the same time remain consistent. With the exception of the two directors who have made several entries in the series (James Wan with two, Michael Chaves with three), the films have all different filmmakers and enable a certain variety within the series of the series. There is the warm romance and the drama of the “conjured up” films, the Spukhaus Thrills of the “Annabelle” series and the Gothic, European adventure horror of the “nun” films. There is a reason why the first “The nun” is the film with the highest influence in the franchise; It is the most unique entry, but it also builds the first appearance of the Demon in “The Conjuring 2” and makes it appealing newcomers and fans.
To avoid all of this variety, a consistency of the sound is, at least when it comes to fear. None of the films of the summoning universe are Gore festivals, which instead rely on the construction and release of tensions in an eerie atmosphere. In other words, these films are not the horror type “endurance test”, but they are also not watered down, since each entry in series R is rated with R, essentially for reasons of cumulative intensity. With every film in the series there is an implicit promise that they have fun and that they will not be disturbed, but that they are really afraid. This is pretty much the sweet spot to attract the general audience to horror, and the summoning universe has clearly perfected it.
The summoning universe uses its real basis for its advantage
The summoning universe not only has a creepy time with a creepy time, but also a killer app in the case. The series is based on life and the times of Ed and Lorraine Warren (played in the films by Patrick Wilson and Vera Farmiga), which are probably the most famous paranormal investigators in history. In some circles, the Warrens are considered pioneers in their field, while they are considered fraud in others. Those in the latter camp are divided into what types of fraud they were: whether they deliberately committed the jokes or whether they were well foreseen, but misguided people who had no evidence of their claims. In addition, there was too The revelation in 2017 that the real Ed Warren had a sexual relationship with a minor girl in the 1960s, from whom Lorraine knew.
One could think that all of these controversy could have derailed the “summoning” films, but the opposite is clearly true. Certainly there is part of the audience who hardly knows that Ed and Lorraine were real people, but those who are aware of the aspect “based on a true story” clearly find more than a deterrent. Even people who believe in the claims and work of the Warrens understand the “summoning” films as strongly fictionalized, but the potential correctness of a aspect of the films is simply too seductive.
It is this feeling of truth (to borrow a concept of Stephen Colbert) that gives the summoning universe a leg for the competition. Take into account The next Horror franchise, the “Alien” series, the “Alien” series: These films have a similar relationship between consistency and originality, whereby each entry has their own identity and yet contains enough crossover elements to be worth it as a whole. The biggest difference is that “alien” is not based on any fact (thank God), while some parts of “The conjuring” and its spin -Offs may have taken place. There is no media piece that presents a final film material or the proof of the existence of a paranormal phenomenon, but the summoning universe is closest to the proxy. And who would not pay any money to see that?
