Netflix will stream the 2027 and 2031 FIFA Women’s World Cup
Esther Gonzalez of Spain kisses the FIFA Women’s World Cup trophy after the team’s victory in the FIFA Women’s World Cup Australia and New Zealand 2023 final match between Spain and England at Stadium Australia on August 20, 2023.
Alex Pantling – Fifa | Fifa | Getty Images
Netflix on Friday announced It has secured exclusive rights to the 2027 and 2031 FIFA Women’s World Cup in the United States.
The announcement comes just days before Netflix Electricity its first-ever National Football League Christmas games. The addition of the Women’s World Cup to its portfolio shows that the streaming giant is continuing to expand its sports rights portfolio. There is also the increasing popularity of women’s sports risen last year.
“I’ve seen the fan base for the FIFA Women’s World Cup grow tremendously – from the electric atmosphere in France in 2019 to the incredible energy in Australia and New Zealand in 2023,” said Bela Bajaria, Chief Content Officer of Netflix press release. “Bringing this iconic tournament to Netflix isn’t just about streaming games – it’s about celebrating the players, culture and passion that are driving the rise of women’s sports around the world.”
The 2027 tournament is scheduled to take place in 12 cities across Brazil. The host country of the 2031 tournament is yet to be announced.
According to Netflix, coverage of the Women’s World Cup will include commentary and entertainment from studio shows and top-tier talent, as well as Netflix original documentaries about key players and the sport’s rapidly growing fan base in the lead-up to the tournament.
The Women’s World Cup has became increasingly popularAnd more people in the USA tuned in to the 2019 women’s final than the 2018 men’s final. US viewership decreased significantly In 2023, however, after the two-time defending champions were eliminated in the round of 16.
As viewership of the WNBA and the women’s national soccer team in the United States has increased significantly, soccer remains one of the most popular sports worldwide.
Netflix has 282.7 million members worldwide and the streamer is driving its international growth, among other things, through its cheaper, ad-supported version.
The valuation of sports media rights for media companies has also exploded as live sports attract the largest audience.
Netflix has pushed further into the sports category, streaming a fight between Mike Tyson and Jake Paul last month that was watched by 108 million people the most streamed sporting event of all timeaccording to Netflix.
On Christmas Day, the streamer will cover the NFL doubleheader with the Kansas City Chiefs against the Pittsburgh Steelers and the Baltimore Ravens against the Houston Texans.
