Neopets Said it Come back Say Steam in 2024.
This reflects triple growth because the company restarted in 2023 and became a new independent game studio. The numbers have been the highest in the past ten years. While these milestones are signs of a new connection to fans at an early stage, Neopets sees this as the beginning of his community-controlled journey to revive one of the best-known play titles in history.
Neopets is a virtual pet game that was played worldwide by more than 150 million players. But his growth slowed down and now comes back under new management. Since the takeover of Dominic Law in July 2023, Neopets has reinvented itself and has introduced more than 100 classic mini -games, new storylines and license partnerships.
The revival of neopets is more than nostalgia – it is about having fun and making meaningful connections to players over generations. Due to the mixture of the charm of early internet gaming culture with a modern focus on emotional well-being, the brand has always been a safe harbor for its loyal community.
Last year, the mission about its classic browser game with the introduction of two mobile titles, Tales of Dacardia and fairy fragments, extended in addition to significant social media growth. Instagram followers
rose by 123% and the video view rose by 150%, which reflected the passion of his community and marked a marker
Encourage the beginning of his IP transformation led by the community.
Dominic Law, CEO of Neopets, said in a statement: “In 2024, the beginning of our transformative journey to revive neopets. For the first time in a decade, we see a sensible growth in our player base, and the support of our fans was very much appreciated. We laid the foundation stone for a much stronger neopy – one that reflects what our players love about neopets. There is still a lot of work for us and we are very happy to have the enormous support of our community. “
A year of useful cooperation
In 2024, Neopets worked with over 30 partners to create meaningful shared experiences that his audience combine both online and offline. These collaborations have brought neopets to other facets of life and expanded its magic beyond playing. This progress not only confirms the strength of his community, but also signals more IPs that neopets is an inspiring and authentic partner.
The most important highlights include:
- Upper Deck: The publication of the brand new Neopets Trading Card game became a fan favorite, with a series of booster packs and extensions that have already been confirmed, and in progress, which promised to captivate players and collectors alike.
- Phatmojo: The Blind Box Plushies, Neopets’ first plush start for over a decade, which then sold with large retailers such as Hot Topic, Gamestop, Boxlunch and Claires and flown from the shelves that have led to reorganization.
- Andrews McMeel: The Omelette Faerie Graphic Novel: Volume 1 was published in October 2024 and shows how the rich world of neopets extends far beyond playing and remains relevant and accessible to a new generation of fans in innovative formats.
Look ahead in 2025
Building on the dynamics, neopets are ready to continue to develop on the platform in order to meet the needs of today’s players. In 2025, Neopets has an exciting series of initiatives.
In May, the Boba Time turns 100 locations in the USA in Neopia, which contains Temed decor and exclusive giveaways. The second graphic novel, Neopets: The Magic Blue Grundo Plushie of Prosperity, who was thrown away, will be released in August 2025.
In addition to the Graphic Novel series, there are also a number of color and activity books that bring the creativity of Neopia to life through incredible licensing partners and in newly committed formats.
In March, Monopoly: Neopets 25th anniversary is launched in a limited edition, while the second Q2 will bring the publication of the upper deck TCG: Battle for Meridell Expansion and new TCG accessories such as playmats, tap sleeves and deck boxes.
In 2024, Neopets worked with a variety of partners to achieve continuous new experiences to his audience and to create the stage for an exciting line -up in 2025.
In the center of Neopets’ revival there is a commitment to his loyal players and extends his reach to a new audience. This was shown by initiatives such as the monthly Neopets Live series and AMA meetings that had over 200,000 views. Events such as the January styling Studios publish almost 30,000 views and show the excitement for fresh content. Neopets also organized a global birthday party for the 25th anniversary and committed 8,000 participants in 41 cities and 13 countries.
Neopets further strengthened its presence in 13 most important events worldwide, including San Diego Comic-Con (SDCC), licensing the Expo Las Vegas and Gamescom Asia. These events strengthened partnerships and presented the brand to a new audience. Through interactive exhibits and activities for fan engagements, neopets bridged successfully the gap between nostalgia and modern innovation and captured the hearts of long -term fans and newcomers.
Neopets is still devoted to the servant of his community by providing meaningful and appealing experiences that connect players across generations. While the iconic virtual pet game is celebrating over 25 years, the Roadmap 2025 includes exciting brand collaborations and technological advances that ensure that the neopets are developing and fans are captivating worldwide.
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