In 2024, MUSTISIS achieved a turnover of 2.11 billion Cholaretist compared to 2023 (-2%). According to the company, the growth of the “Hygiene” and “drinks” activities has compensated for the deliberate reduction in advertising months at low margin with Costco GMS and a late return of the fishing resource. The gross operating surplus has thus reached 351 million DH, which increased the annual shift by 24% after the advertising campaigns in the United States were reduced, and by returning to normative margins before covid in hygiene, especially in a press release in hygiene, in one Returned the press release in hygiene. Annual results.
The brand accelerators show a current net result about the annual guidelines (159 million DH), although the depreciation increases high quality after commissioning new factories.
In detail, the “hygiene” subtlete, which represents most of the activity, has increased by +14% compared to 2023, which are supported by the performance of liquid detergents. In 2024, total sales (including export and MDD) rose by +11%with a volume of +14%. “The start of Vitaïa, our shampoo brand, corresponds to our expectations and part of the growth dynamics,” explains the group
With regard to seafood, the CA drops by 19% with a variation of -33% of the volumes produced at the end of the last and -7% in the course of the year. In addition, the beverage activity with a high level of ascent of +27% for fruit drinks and mineral water has occurred. The turnover of 2024 recorded a growth of +26%, which was brought to Calcide and an industrial upgrade due to the performance of Frut and Aïn Ifrane despite the change from Kenitra.
The brand brand season achieves sales of 609 million DH compared to 2023. The reduction in advertising periods contributes to a strong improvement in margins. The change effect is negative at -2%, explains Mutandis.
In addition, the investments in 2024 reached 261 million DH, including the end of the construction of a 4. new factory, which of Dakhla, which specializes in the production of sardine hydrolyzing. On December 31, 2024, the company shows a net bank debt of 850 million DH compared to 1.01 billion icon in the previous year. After these achievements, she proposed a 10.5 dH dividend per share in 2025, stable compared to 2024.
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