Doha – Morocco has discovered partnerships with Expedia, Condor, alltours and discovered the airlines at the international tourism fair of Berlin 2025 (ITB) in order to position themselves on expanding its global reach of tourism by the German market.
The Moroccan National Tourist Office (ONMT) announced the signing of known Agreements During the world’s largest tourism trade fair, which takes place in the German capital from March 4th to 6th.
The fair serves as a decisive platform for the global travel industry and brings important stakeholders together in the travel value chain.
According to ONMT’s explanation, the partnership with Expedia will double stays overnight in the summer of 2025 in the summer of 2025.
“This ambitious agreement aims to use a 360-degree marketing strategy that integrates premium media, PR campaigns, partner training and branding measures in order to strengthen the image of the Morocco on all Expedia platforms”, detailed explanation.
The three-year agreement includes marketing initiatives that aim at the United States, Great Britain and France through premium media campaigns and partner training programs.
“Morocco presents its tourism offers in a 730 square meter pavilion with several regional tourism councils, including Tangier, Oriental, Fes, Beni Mellal, Draa-Azillalet and Casablanca, with Agadir and Marrakech, which are the focus.”
Germany, Morocco strengthen the tourism relationships
The tourist office also explained that agreements with Condor and Discover Airlines will strengthen the air connectivity between Morocco and Germany, while tourist operator Altours will improve the country’s tourism sales network on the German market.
In this context, ONMT has announced that she continues to research additional options with other important aviation companies in order to establish Morocco-Germany connections.
The German tourist attacks reached 826,282 in 2024 and marked an increase of 22% compared to 2023 and growth of 40% since 2019.
Morocco’s ambassador in Germany, Zohour Alaoui, proclaimed In a gala dinner organized by the Agadir Souss-Massa Regional Tourism Council, the country is to attract a million German tourists in 2025.
“Every German tourist who visits Morocco Contribution In order to strengthen the friendship relationships between our two countries, ”said Alaoui and increased the role of tourism in bilateral relationships.
The ambassador emphasized that tourism is 7.2% of Moroccan GDP in 2024 and this performance is due to the geostrategic position of the country, the economic indicators and political stability.
Alaoui confirmed that the tourism strategy in Morocco corresponds to the guidelines of King Mohammed VI, how concrete measures, which were carried out by the government’s interest groups and industry, position the country as a preferred goal.
The gala dinner in a traditional Moroccan atmosphere pulled diplomatic personalities who were accredited in Berlin, political officials and global players in the tourism industry, including tour operators, representatives of international hotel chains and airlines.
The event in which ONMT participates General director The managers of Achraf Fayda and important tourism industry have campaigned for the commitment of Morocco to expand the tourism sector.
Regional tourism officers, including Salah-Eddine Benhamman by CRT Agadir Souss-Massa and Hamid Bentahar from CNT and CRT Marrakech-Safi, expressed their support for these initiatives.
ITB Berlin 2025, which housed more than 170 countries, was a main opportunity to maintain the position of Morocco as the leading tourist destination in Africa. The country’s delegation started new opportunities for the growth of international markets.
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