As part of his commitment to innovative and sustainable tourism, Morocco in Marrakech was an international conference on technological innovation and tourism investments with the Ministry of Tourism, Tourism and SMIT with the Ministry of Tourism.
With the Fatim-Zahra Ammor, the Minister of Tourism, Handicrafts and Social and Solidarity Economics, and Bergolab Pololikashvili, Secretary General of UN Tourism, this conference emphasized the ambition of the Morocco to become a regional hub for innovation in this sector.
” Thanks to the enlightened vision of his majesty king Mohammed VI, Morocco has made considerable progress in many strategic sectors, including tourism. We would like to speed up this dynamic in this sector even more and to do this, we focus more on digitization. And we think firmly in terms of innovation and tourism digitization, Morocco is well positioned to become an African hub“Says the minister.
Zuurab Pololikashvili in turn added that innovation is of crucial importance ” Stimulate investments and strengthen long -term competitiveness on the world market».
The event also enabled the start of a guide for tourism investments in Morocco, which was created with the UN, and emphasized five winning start-ups of a national innovation competition to demonstrate the creativity of young Moroccan entrepreneurs in various areas such as olfactory experience and sustainable tourism.
After all, the discussions focused on the challenges that world tourism focused on sustainable digital growth.
It should be noted that Morocco aims to attract 26 million visitors by 2030 and is preparing to welcome the 2030 World Cup and emphasize innovation and digitization.
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