Rabat – Morocco’s tourism officers started an ambitious growth strategy during the welcome travel group conception, which started in Bouznika on Saturday. The event organized by the Moroccos Office (OnMT) brought together important Italian tour operators and Moroccan tourism leaders.
The General Director of OnMT, Achraf Fayda, highlighted the position of Morocco as a top tourism goal in Africa last year and mentioned the unused potential on the Italian market.
“Last year we greeted fewer than a million Italian visitors, half of which were alive in Italy,” he said, noting that the sector is ambitious “to multiply this number by two, three or even four times”.
In 2024 Morocco greeted Over 900,000 Italian tourists who, alongside France, Spain, Great Britain and Germany’s Italy, form the largest outbound markets for tourists in the country.
The Moroccan government has committed more than one billion euros in public tourism investments in the next decade, without counting the financing of the private sector. “Morocco is changing six cities that organize the 2030 World Cup, each with half a billion euros,” said Fayda.
The commercial director of Royal Air Maroc, Ilham Kazzini, outlined the expansion plans of the airline and aimed at growth from 60 aircraft to 130 to 2030. “We will be ready for the World Cup,” she assured.
Kazzini announced New direct routes between Morocco and Italy, including Marrakech-Milan in September and flights to Rome and Bologna. It also remembered a recently carried out code sharing agreement with ITA Airways and invited the Italian airline to establish more connections to Morocco in view of the “enormous potential” between the two countries.
CEO of Tra Consulting and Economist at the University of Milan-Biccca, Andrea Giuricin, kept a presentation about his analysis of global tourism according to the Koviden and found that “the sector recovered faster than expected and exceeded the level from 2019 to 2023.” “
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He expressly praised Morocco’s role in this positive trend and found that “Africa, in particular thanks to Morocco, experienced a very quick recovery and geared to the current global trends”.
Meanwhile Luigi Stefanelli, the Vice President for Global Sales for Costa Cruises introduced Innovations in excursion offers with a new categorization that are tailored to various travel profiles.
“We have completely redesigned our excursion program in order to make it more understandable to customers and explain it easier for our partners,” he said.
In this convention, in which the largest travel agency network takes place as part of the management of OnMT in Italy, the commitment Morocco shows to strengthen its position on the Mediterranean tourism market.
The country aims at it diversify The tourism source markets, especially before the co-moderator of the 2030 FIFA World Cup with Spain and Portugal.
