Aarki recently published its radar report for mobile retention for 2025, in which the difficulties with which the developers of app and cell phone games are confronted in the over -saturated attention industry. There are also insights into the way in which marketers can best promote their new mobile titles despite the difficulties – namely how they keep players and be interested in the flood of the competition.
The report covers all sectors in the mobile phone industry, not just playing. For gaming, however, the report found how important it is to understand user details. Gaming, it is said, is the cornerstone of the so -called “app hive”, which drives 41% of all downloads. From there, marketer behavior patterns can map over several types of apps, including the time when you leave the game and make “more precise cohort -based targeting”.
Avi that, Aarki Cro, said: “This report shows a simple truth: It’s not just about keeping users in an app – it is about understanding where you go next … The secret is to create connections . By aligning your campaigns on user preferences and timing, you transform moments of engagement into long -term loyalty. “
“Stickiness” in games
The report also shows how different games in relation to the binding of active users – the “stickiness” of the game, cut off to use Aarki’s word. As you say, strategy games and RPGs have a high level of stickiness, which indicates a persistent interest by fulfilling the emotional needs of the users. Puzzle and arcade games, on the other hand, have little stickiness, since a simpler gameplay cannot include players for a longer period of time.
Aarki covers each of the mobile genres in more detail and describes the typical user habits and whether they are primarily genre loyal or not. By connecting to certain other apps, the report suggests that developers can return players to their game for a longer period of time. The report also notes that the installation of the global app decreases by 2.3%, which means that attention is a finite resource than ever.
Aman Sareen, CEO of Aarki, said in a statement: “The success in the ecosystem of the mobile app depends on more than just the acquisition. It is about promoting loyalty and promoting a sensible, long-term commitment within the app hive use. In 2025, our mission is to help marketers navigate this complicated network by understanding the natural app shopping behavior of users and using data-controlled insights for coherent and effective retention strategies that maximize ROI. “
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