Meghan Markle renamed in her lifestyle brand, American Riviera Orchard, after As always Before the publication of her Netflix series “With Love, Meghan”.
This change has led to critics overturning the shift, citing brand problems and repeated materials. PR experts also argue that this could be a strategic step to maintain intrigue.
The AS -website is leaked before Meghan Markle’s announcement and unveiled a wider product range, including food, household goods and skin care.
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Meghan Markles criticism as always Rebrand Sparks
Meghans Rebrand of American Riviera Obstgard forever triggered criticism. Experts call it a rushed effort by using repeated advertising material from last year.
A communication expert addressed the move of the royal connection and told him Daily Mail“You would not catch Kim Kardashian” and suggest that the name Last-Minute name “Telegraphed Unmualthicity” changes.
Another expert speculated that the abrupt change was due to a brand dispute and forced Meghan to turn and reuse existing advertising materials.
They said: “It seems to have been a total rush – despite what Meghan goes back until 2022.”
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The expert added: “You clearly had to leave the American Riviera fruit garden, but all promoses due to the brand dispute. The leak occurred yesterday and you have to ask yourself whether your hand was forced.”
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Is the constantly changing brand of the Duchess “Everything from Design”?
In the meantime, the PR expert Mark Borkowski suggests that Meghan’s frequent rebranding is not a sign of confusion, but a calculated strategy for generation of advertising.
Borkowski explained: “This is not an identity crisis. It is a business model. Meghan does not fluctuate. It thannes.
He continued: “No, it’s a TV show. No, it’s Jam. No, it is a vague, atmospheric brand that is called as always. The more unpredictable it is, the more difficult it is to fall down. Don’t try to be a goop.
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Borkowski speculated what Meghan could do next, and asked: “A sustainable careful buttermetics line? A sustainable candle that smells after” reinvention “? No direct questions answered?
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The Meghan Markle website was discovered before the official start
Before Meghan’s official announcement, online detectives had already uncovered a Shopify website for their brand, which had an invisible photo of the royal cuisine.
Meghan shows the picture of which he comes from last year’s American Riviera Orchard (ARO) Promo in the same white outfit and in the same kitchen as her former teaser video.
A last-minute branding shift seems to have occurred, since the original Shopify URL (as-ever-store.myshopify.com) is now forwarding to its new website asver.com.
The first cooking photo was replaced by a touching picture of Meghan, which held hands with her daughter Lilibet in her Montecito garden.
Meghan Markle points to reason to rename her lifestyle brand
Meghan’s luxury brand caused a sensation last year when they bought their famous friends, who eagerly shared online, Limited Edition-Jam-Jars.
However, the brand was soon with obstacles, which led to a complete transformation. The original branding, including the logo, was scrapped in favor of a minimalist design with a palm tree and two hummingbirds.
In her video, which was introduced as always, Meghan subtly admitted the brand -shaped challenges that led to her pivot point of American Riviera Orchard and revealed that the brand name was originally inspired by the nickname of Santa Barbara, the American Riviera.
However, it admitted that the name became restrictive because it connected the brand too closely to the locally produced goods in the region.
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“Last year I thought, ‘American Riviera’, that sounds like a great name. It is my neighborhood; it is a nickname for Santa Barbara, but it limited me to things that were only manufactured and grown in this area” “She” explains.
The Royal’s AS Ween brand includes products for food and luxury lifestyle products
Meghan was still renaming her brand.
She said: “As always, I have been able to share it with you in the same way in the past few years, but now I can start hearing from me first.”
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Brands from the preserved Daily Mail showed that, as always, food in luxurious house and lifestyle products, including table linen, skin care, hair care, fragrant candles and even garden tools such as circumcision of scissors and trobs, will expand.
It is also expected that budgetary essentials such as cutlery, knives and tableware are part of the collection.
