The Labelvie group, head of the multi -format mass distribution in Morocco, continues the expansion of its Supeco brand. Since the beginning of the year after the opening in 2024, he has launched 9 new branches of 61 shops. Since its introduction in 2023, the Supeco network has had 89 shops in Morocco. The mass distribution specialist thus focuses on this success in order to bring the total number of openings to 80 in 2025.
This persistent growth is fully part of its strategic plan of Vision 2028, which aims to speed up multi-format, omnichannel and multi-market expansion of the group, the group said.
Supeco is a hybrid concept that combines a traditional supermarket, a discount shop and a cash & carry. This compact format offers a significant selection of more than 1,500 references that cover daily needs at competitive prices, says Labelvie. The business is located in the heart of districts with a high urban density that promotes quick shopping experience and at the same time guarantees considerable savings.
“According to an assessment of the Moroccan landscape of food distribution over several years, Labelvie announced the introduction of this innovative format in 2023. The success of Supeco confirms the interest of consumers for a clever and economic format. We intend to accelerate the pace again: In 2025, we plan to open 80 new shops in order to strengthen our presence and offer our customers an increasingly accessible alternative.”underlines Naoual Bena, CEO of the Labelvie group.
EMG
