Jumia and Adidas combine access to branded products for Moroccan consumers. According to the platform, this partnership is “a real opportunity to make sports clothes more accessible and to maintain millions of people in Africa”. It is based on a relationship of trust between Jumia and Adidas, especially in Egypt, in a press release Jumia.
“This partnership with Jumia, who knows the African digital market perfectly, will enable us to reach even more customers and at the same time contribute to our growth ambites in the e-commerce sector in Africa.”is happy by Mona Adel, Country Manager of Adidas for Egypt, Morocco and Jordan. Bad Boulikhane, CEO of Jumia Maroc, believes that this partnership is of the opinion “Depending on our commitment to constantly enrich our offer via our platform”.
