Infinite Reality raises $3 billion to expand its immersive technology portfolio

Infinite reality today announced that it has raised $3 billion in funding from a private investor to expand its immersive technology and its many existing initiatives. According to the company, it also values ​​the company at $12.25 billion. The unnamed investor is reportedly focused on global technology and real estate investments.

The company reports that it plans to use the investment to continue its current path, which has led to significant collaborations and acquisitions, such as the deal with Google Cloud and the purchase of Landvault (now iR Enterprise). It also plans to continue feature development of its iR Studio, a no-code solution for creating immersive reality products. and continues his work in the city of Fort Lauderdale, Florida.

John Acunto, CEO of Infinite Reality, said in a statement: “This fundraise allows us to continue to invest in our customers as they strive to be active participants in today’s technological advances….” In our world, brands and Creatives not just participants, but true architects of their digital destiny, with complete control over their customer relationships and data. This strategy requires investment in exceptional talent, breakthrough technologies and, most importantly, an unwavering commitment to our customers.”

Amish Shah, CBO of Infinite Reality, added: “This transaction is in the form of pure equity and no debt or restrictive covenants have been entered into. The investor looked at many options but ultimately relied on our vision, mission, strategy and team. This is not only a vote of confidence, but also gives us the strength to grow rapidly through continuous innovation, accretive acquisitions and global go-to-market activities. The unique nature of this partnership gives us complete freedom to execute our vision exactly as intended.”