Hamish McKenzie, the co -founder of Substack, is suddenly Express.
“We live through the most important ones Media disorder Since the printing machine, and it explains everything why you cannot stand your neighbors to our current political tumult. “
Today he says on his website: “We live in a more chaotic environment in which the narrative frenzy of social media has led to political movements, gaining power by gaining attention of all kinds, positive or negative, from moral panic to brilliant paneling and death and death times and times of death.”
How Donald Trump dominates the news both positively and negatively
Obviously, it is interested in presenting a media revolution with him as boss Rebel. When the Substack was launched in 2017, it was seen as a fascinating experiment, an exit that was largely for those who had none.
But in the Trump wasWith its constant cable appearances and the social posts of truth, there is little question that we are immersed in a toxic environment. The president gets this, which is why he carried out a number of podcast interviews.
He went to Joe Rogan and Kamala, um, not.
We now live in the Substack era – one in which journalists and media heads become independent at unprecedented prices. (SuscC)
Now well -known journalists give up Prime Television GIGS In favor of the independence of the site, we live in the substance period. What was once considered the sacred grail-a anchor or hosting job in a large network is now rejected as an old legacy media with too many company restrictions.
Take my former Fox colleague Chris Wallace. He went to CNN (actually CNN-Plus, which was put to sleep in three weeks) and then started a Saturday talk show. But Chris recently announced that he is leaving the network in order to become independent, which undoubtedly includes a substance.
Another ex-Fox colleague, Megyn Kelly, had a similar experience. After she had been discontinued by NBC after a bad experience, she started a daily show and a video podcast on Sirius XM and now has 3.2 million subscribers on YouTube.
Michelle Obamas ‘IMO’ Podcast occupies the 34th place in Spotify Podcasts charts
Chuck Todd, who had been released from his job “Meet the Press”, received an online streaming show. But not too long ago he announced that he would leave NBC to become independent.
When Dan Abrams gave up his newsnation show after three years, he said: “As much as I love this show and the mission of this network, I simply cannot give this show the attention that she needs and deserves with all my other professional obligations.” The founder of Mediaite later announced that he focused on creating a YouTube channel for the website and working with other media people.
McKenzie’s great insight is that he can connect the writer and podcaster directly to their audience, with the subt part taking a cut. You can choose to participate in income. Now you could ask what if you are not a famous former anchor or commentator?
It turns out that niche sites do really well. You can work on other jobs at the same time. Many users report a six -digit income.
This is particularly striking in particular than most substances you can read your websites free of charge or a shortened version, whereby the complete column and the special functions are only available for paying subscribers. The hope is that some of the freel loaders will become subscribers over time.
Not everyone ends voluntarily in the substance. Chris Cillizza, the former Columnist of the Washington Post, is quite open in the fact that he came to the subsequent after being released at CNN. He was little to do after dropping the children at school.
Trump, who observes the third term, repeatedly attacks Elite institutions – and many hang after
“I started this substance – selfish – to help myself to deal with my changed life. To give myself a platform on which I could – hopefully an audience – express myself about the world of politics, but also how I navigated a new reality.”
He slowly built a fan base and entertained with Todd once a week, which the substance offenders do.
Casandra Campbell from really good business ideas analyzed the 29 most popular substances.
The Labor Minister of Clinton era, Robert Reich, former MP Allen, R-Fla. And the filmmaker Michael Moore are just a few important media figures with a presence on the substance. (Getty Images)
The first two are letters of an American (hundreds of thousands of paid subscribers for political history) and broken palate. Michael Moore was No. 3, and the only other names I recognized were the former candidate Allen West, the bulwark and ex-laboratory secretary Robert Reich.
The others had names like Dr. Mercolas censored library, Dela Soul, the pragmatic engineer and the Cryptonite Weekly Rap.
“Our political culture now reflects the chaos media culture,” says McKenzie. “Opponents are not only to argue against it, but are humiliated.” Good luck to change that.
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Look, I subscribe to several substances. I want to subscribe to more, but with fees in the range of 5 to 40 US dollars per month, it gets expensive. That’s why I read others for free and consider whether I intervene an upgrade.
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I have not agreed that this is the largest offer since the Gutenberg Press around 1440, but it affects the media and political culture. The Substack is hot and there are competitors, especially because journalists and politicians long for a connection that goes beyond the craziness of the Trump age.
