The Google Search is in the middle of a “journey” around AI, said Google CEO Sundar Pichai during the company’s profit on Tuesday. The beginning of this trip was AI overviewsA controversy and monumental shift in the way Google provides information to billions of search users.
But that was just the beginning.
“Since the AI
During the entire call, Pichai stipulated the next phase of Google’s plan to pack the search with AI functions from the company’s research laboratory. The search product is slowly becoming a AI assistant who searches the Internet for you, looks at websites and returns an answer.
It is a long way from a simple search system that offers you ten blue links.
Google has been on this way for a few years since the search giant was flax in 2022 by publishing Openais Chatgpt. The shift has massive.
Not everyone is happy about it, but Google pushes forward.
When Pichai was asked about the future of AI and search, he said: “You can imagine the future with Astra project,”A reference to the multimodal AI system from Deepmind, with the live video of a camera or computer screen processed and users can answer questions about what the AI
Google also has big plans for the Astra project in other parts of its business. The company says it wants the multimodal AI system to supply some of electricity Augmented reality smart glasses One day for which Google creates the operating system.
Pichai also mentioned Gemini Deep Research – A KI agent that takes a few minutes to create long research reports – as a function that could fundamentally change the use of Google Search. Deep Research automates the work that people have traditionally done with Google Search. But now Google seems to be conducting this research for users.
“They expand the types of applications according to which the search works, really dramatically – things that are not always answered immediately, but can take some time to answer,” said Pichai. “These are all exploration areas and you will see how we put new experiences in front of the users in the course of 2025.”
Pichai continued that Google has a “clear sense” for the viewfinder experiences that could create it with another from Google’s AI agent, Project Seepfahrer. This system can use the front-end of websites on behalf of users so that it is unnecessary for people to use websites themselves.
Google’s CEO also said that there is a “chance” that users interact more and ask Follow-up questions when searching for Google. Pichai was slightly on details there, but it sounds like Google is thinking about how to design his search interface more like a chat bot.
“I think the (search) product will develop even more,” said Pichai. “If you make it easier for people to interact and ask follow-up questions, etc., I think we have the opportunity to promote further growth.”
Today Chatgpt has matured into one of the most commonly used products on the Internet with hundreds of millions of times. It represents an existential threat to the long -term business of Google Search. To address it, Google not only creates a competitor -ai chat bot with Gemini, but also AI functions directly in the search.
Of course, the first step on the KI trip from Google Search was not very good. When Google KI overviews introduced into the entire Google search, the system showed inaccurate and strange AI hallucinations. This included answers that are told People to eat stones and glue on their pizza. Then Google admitted that that AI overviews needed some work.
Despite this negative rollout, Google just seems to have started to get AI in the search.
