The party promoter Billy McFarland is back with the Fyre Festival 2, which is to take place from May 30th to June 2 in Isla Mujeres, Mexico. The tickets were just on sale and reached from 1,400 US dollars to a really brazen 1.1 million US dollar -although no artists were confirmed and McFarland itself is not sure whether he can leave the country legally to participate like him told The Today Show Monday morning.
It is certainly unexpected. McFarland promised an extremely successful viral campaign for the Fyre Festival in 2017, which promised an ultra-luxurious music event on the Bahamas. Influencer flowed to promote it, but when the guests arrived, they found Fema tentePresent Sad cheese -sandwichesAnd no flowing water. The debacle became a decisive moment of the influencer culture, which went wrong and was immortalized on Instagram. (Lost in Mayhem was the original purpose of the Fyre Festival: to promote advertising Fyre MediaMcFarlands “Uber for the Performing Arts”, a platform that connects organizers with musicians.)
McFarland’s inability landed in prison for fraud, and while the conditions of his publication of 2022 could prevent him from traveling internationally if people buy what he sells again. Marketing can overcome a lot because people who want to be part of a movement, even if it means to be burned twice.
