Super Group Limited has signed a multi-year partnership with Atlassian Williams Racing, in which the Logos of Betway and Jackpot City will decorate Formula 1 cars this season.
The agreement means that the two super group brands become the official betting partner of the F1 team, official casino partner, official gaming partner, official partner and official live score partner.
The branding of Betway and Jackpot City are placed in Atlassian Williams’ new FW47 car, which was presented last week and was presented in 2025 by Alex Albon and Carlos Sainz.
“We are very happy to join the exciting world of Formula 1 by working with one of the most renowned teams in motorsport,” said Neal Menashe, Chief Executive Officer at Super Group.
“The sport fits perfectly with the excitement that our brands offer our global customer base, and we look forward to seeing the Betway and Jackpot logos during the diverse and entertaining Grand Prix calendar in circuits worldwide.”
It’s here and it’s perfect 😍 pic.twitter.com/11c7p5pwtt
– Atlassian Williams Racing (@williamsracing) February 18, 2025
Williams continues to thrive commercially
The agreement continues the commercial journey of Williams before the new season and builds up at the announcement of a long-term title and technology partnership with Atlassian last week.
Williams recently confirmed a contract with Santander and expanded current partnerships with Duracell, Gulf Oil International and octopus.
“We are pleased to welcome the Super Group in Formula 1 as an official partner of Atlassian Williams Racing,” said James Bower, trade by Atlassian Williams.
“Williams is an icon of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories and offers an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet.
“We are very proud of our award -winning, innovative and fishing approach for partnership activations and look forward to working with Super Group in 2025 and beyond.”
First race in the calendar below one month away
The 2025 season begins in Australia with Practice One on March 14th and March 16.
The venue is the Albert Park Grand Prix Circuit in Melbourne.
