The Bugshan Automotive Group (BAG Holding) has just created a digital department for transformation and innovation (DTDI). This initiative is an important step in the strategic development of the group by consolidating its positioning as a leader in innovative and technological mobility in Morocco, says BAG Holding. This unit will enable the group to strengthen their ability to rationalize their operations, to accelerate innovation and to adopt a culture that focuses on data.
At the head of the DTDI, the bag was appointed with the appointed Myriem El Boukhari, “recognized for his specialist knowledge in relation to innovation, digital transformation and user experience design”. The BAG -Holding combines several subsidiaries that specialize in the distribution of vehicles (Hyundai, Aston Martin, Changan, Dongfeng and Tata), in insurance and financial services (BAG Capital) and the distribution of automotive parts.
EMG
