The AFMA group has its dynamics and its position as a leader in the insurance broker sector in Morocco. In 2024, the insurer achieved consolidated sales of 286 million DH, growth of 10% in the annual shift. In social, the approx. In the previous year, 239 million DH reached around 215 million DH (+11%).
“Thanks to the conclusion of new cases, this service was achieved in the portfolio in 2024 and the financing and growth of customers,” said the group. In total, investments of 16 million DH was set up around 10 million DH in a year earlier, while consolidated net debt was reduced to 11 million DH to 2023 compared to 27 million DH in 2024.
AfMA acquired 40% of the remaining shares of the capital of the end of Jean Busnot Maroc (JBM), an insurance broker specializing in credit insurance. The percentage of control of the JBM company thus increased from 60% to 100%. Note that the companies in which AFMA is directly or indirectly carried out the exclusive control are consolidated by global integration.
