Adobe hopes to use the early success of his Firefly -Ai -Ai models by launching a new independent subscription service with which users can access the models for AI image, vector and video production.
This is Adobe’s bravest attempt to transform its Firefly -Ki models into a real product.
The company also starts a newly designed website. Firefly.adobe.comwhere people can use Adobe’s KI models. This closes The new Firefly Ai Videododellwhich is used on the Firefly website and in the Premiere Pro -Beta -app in public beta.
Firefly’s standard plan costs $ 9.99 per month and offers ready Unlimited access to the AI image and the vectors of Adobeas well as the new KI video model from Adobe. The standard plan offers users 2,000 credits, which is sufficient to create 20 AI videos with five seconds.
Users can also connect Firefly plans to their Creative Cloud accounts in order to obtain unlimited AI image and vectors in Photoshop, Express or other Adobe apps.
In the meantime, the PRO plan user will run $ 29.99 per month and offer enough credit to generate 70 AI videos with five seconds a month. The company also works on a “premium” pond (it has not yet announced pricing) with which users can create 500 AI videos per month, according to Adobe’s VP from Generative AI, Alexandru Costin.
Previously offered Adobe Many of Firefly’s AI tools in its existing Creative Cloud subscriptionsLet users try out the new tools without any additional costs. Users were able to upgrade to more expensive plans if they wanted to have more access to Firefly, but they didn’t have to. This system worked well for Adobe: Firefly’s generative filling function, which was added in Photoshop 2023is one of the most popular new functions of the company of the past decade.
Now Adobe wants to see whether users also pay for their Firefly -AAI models.
With the Firefly video model you can convert text or images to a video generated for five seconds. There are controls on a side field for changing the camera hinge, the camera movement, the aspect ratio and other functions that creative specialists may want to adapt.
The new Firefly offers will compete directly with Openais soraPresent Runway’s Gen-3 AlphaAnd other AI video models that have already dedicated websites and subscription plans. Google Deepminds Ki -Video model, VeoIt also seems to be a legitimate contender in the room, but it is still in private beta.
Part of Adobe’s Pitch to Creative Professionals is that Firefly has been trained in a data set of licensed videos without brand logos or NSFW content (content (NSFW) (Something that the company has a lot to do). This means that according to Adobe, creative people should be able to use the Firefly -Ai -Ai models without taking care of legal problems.
“We believe that the most important distinguishing feature for us is that we are the only IP-friendly, commercially safe video model,” said Costin in an interview with Techcrunch. “We want to differ with deep understanding of customer problems.”
Adobe has also tried to send AI tools that solve problems for creative specialists instead of only generating random AI videos.
For example, users of one of Firefly’s AI video functions, which is generatively expand, can expand the video and background noise of a clip by a few seconds. This is one of the most practical AI video on the market. With other AI models you can only create new videos from scratch to new or encourage photos.
According to Costin, Adobe is working on another AI video to help with pre-production. The tool, which has not yet been announced, would help to align the creatives to the same vision by creating a rough sketch of what a scene or a number of scenes would look like.
However, Adobe has to go a fine line with a generative AI. Many experts who have been using Adobe apps for decades Aurization of the rise of generative AI tools in their industries. Technology is a threat to their livelihood because they risk automating their work to a AI model – such as those who build Adobe.
But Adobe is convinced that the puck in the creative world goes the puck.
