The Game Maker Activision Blizzard confirmed that some of the pictures are created in some of its most popular titles in AI. The disclosure on the game side of Call of Duty: Black Ops 6 on Steam follows the recent introduction of new AI transparency guidelines through the online gaming platform.
At a time when Gaming developers and publishers continue to determine the role of AI in design and innovation and at the same time deal concerns about transparency, quality and job shift. “Our team uses generative AI tools to develop some assets in the game”, Activision said disclosure in the section the side of the game.
Creepy AI -Hand of the Zombie Santa
The confirmation also follows months of speculation after the fans discovered irregularities in Call of Duty, including A Zombie Santa with additional fingers And other distorted elements, the rails. (AI-generated pictures fights notoriously with the production of attachments).
The fans criticized the discovery and asked the company to be more transparent about the use of AI. Activision has been bought with real money in the past against cosmetic bundle for the virtual currency-without revealing the use of AI.
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In January 2025, the parent company was introduced by Steam Valve AI -open -minded policy Require developers to clarify how AI contributes to the development and execution of games. “It took some time to find out, and we are sorry that some developers have made it more difficult for some developers to make decisions in their games,” said Valve on his website.
“But we do not have the feeling that we serve our players or developer partners by hurrying on decisions that have so much complexity. We will continue to learn from the games that are submitted in Steam and the legal progress in the vicinity of Ai and will visit this again if necessary, “added.
In 2023 was Activision acquired From Microsoft for $ 69 billion. A year later, Microsoft reduced almost 2,000 jobs to the AI in his gaming department.
Advantages and disadvantages of AI in games
Despite the concerns, some experts believe that the AI usage in game development could lead to the case of properly regulated innovation.
“While I understand some of the concerns about the training of AI models -we can and should do it better in their development -one thing that I have said is that AI is a new tool that will help to do so, aspects Rationalizing the game development “James Casey, Associate Professor at the Computer Game Design Program at George Mason University. “But like other tools that have been adopted over time, we have to monitor and manage their use.”
Casey quoted the rise of game engine such as Unity and Unreal, which rationalized the procedure for creating games and changed the types of jobs that were necessary for the development of modern games. “Technologies like AI will do it too,” he said.
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“In the case of the Activision content, an accountability obligation for the results,” he added.
Will McKeon-White, an analyst at Forrester, told CNET that Valve’s advance of AI transparency could create a broader precedent by designing the industrial standards and influencing consumers’ expectations.
“Some marketplaces such as steam/valve have taken a permanent attitude that you have to label this if you use AI, but will be complicated if other marketplaces do not follow,” he said.
