Online gaming company Mobile Premier League (MPL) A new study released this week reveals a trend in reviews of some of the most popular mobile games: namely, that many of the gamers who play these titles are dissatisfied with in-game advertising. Players can react similarly negatively to things like updates and technical issues, but the distribution of their positive and negative feelings can reveal different feelings towards different approaches to gameplay.
For its research, MPL selected the five most downloaded games from Google Play according to AppRadar’s 2024 report and then analyzed the 75,000 most relevant user reviews of those games. An MPL spokesperson summed up the general sentiment of these reviews in a statement: “The data shows that download volume does not necessarily correlate with player satisfaction. Games with similar market penetration can have drastically different player mood profiles.”
As an example of the different feelings players have, the report shows different player reactions to in-game monetization, and Candy Crush Saga shows a huge increase in negative sentiment, with many reviews specifically pointing out intrusive advertising. While many of the other games showed similar dissatisfaction with advertising, the increasing mention of such advertising in this game’s ads suggests that players are dissatisfied with this particular monetization model.
The report shows that players are reacting similarly strongly to other issues in the game, with Talking Tom reviews being positive about the gameplay while Ludo King has a large number of negative mentions. Similarly, Subway Surfers reviews showed a high number of positive reviews mentioning in-game updates, while Free Fire players showed a negative attitude towards them.
It is important to keep in mind that players who have had negative experiences and impressions with a game may be more inclined to leave a review than those who have had moderate or pleasant but not exceptional experiences. But the MPL report is an interesting snapshot of player satisfaction and engagement that goes beyond download numbers.
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