Marrakech – Some startups call their innovation from the roofs.
Other? They build a system quietly that makes their lives ridiculously relieved – and let the results speak for themselves.
On the 2nd day of Gitex Africa 2025, the focus was on one of these quiet power plants: Nuelink.
“We actually started with a simple challenge,” said Bilal, casual and and confident.
“We wanted to automate social media and make it easier for small companies to manage it without spending a lot of time so that they can concentrate on their business while their social media are doing themselves.”
And this challenge? It became a platform that automated content across channels, recycled and used from your blogs, websites and even e-commerce pages to carry out the heavy lifting and at the same time to make it sound.
“We use automation very strategically,” he said.
“As with the things that are repeating tasks for our customers and companies, we make sure that they automate this,” he said.
“And for things that need creativity, we use the AI
It is a system that does not delete your voice – it reinforces it.
And while it takes care of everything, from planning to linking your content with your biography (yes, automatically), it still leaves room for human touch.
“For the things that always have to be human – like comments – we give you the AI
But the best thing about it? It’s not just theory. A user, like Bilal, casually revealed, “planned by social media content by 2027”. Let it sink.
Nuelink creates a platform that actually feels like a partner-not only as a tool.
“Fast, simple and a perfect answer for the cost-conscious”-that is just one of the many reviews that Nuelink has collected from users who were fed up with juggling content calendars, subtitles and link trees themselves.
In Gitex Africa 2025, surrounded by shiny demos and great promises, Nuelink’s superpower lies in how quiet it is.
It doesn’t want your attention every day – it just wants your social media to stay in motion while concentrating on everything else.
And in 2025 that could only be the smartest step in the feed.