Superlogic, a startup that gives consumers the opportunity to apply reward points to experience, has collected 13.7 million US dollars with an evaluation of $ 200 million, the company Techcrunch exclusively reports.
Lin Dai, CEO and co -founder of Miami based SuperlogicAccording to the technology of his company, “the value of reward points” is to be “improved” by receiving consumers a wider range of options for use. The platform is directly related to existing loyalty programs for credit card companies, airlines and retailers.
Superlogic works with brands to offer consumers what DAI describes as the “catalog of experiences”, from which consumers can choose from traditional points -based rewards such as a hotel stay or a commercial flight. Examples of this are NBA final cards, “exclusive” tickets for music festivals, a look behind the scenes of a Broadway production or private meal with top chefs
Since its offer is white label, you will not necessarily know that you use Superlogic’s technology if you redeem the rewards from companies such as American Express, MasterCard, Visa and Warner Music. The platform also manages the inventory of experience, negotiates with providers and takes on payments in the name of the brands with which it works.
While Dai rejected it to reveal hard sales figures, he said that the company achieved “eight -point sales revenues” in 2024 and recorded “significant growth of year over the year”.
Many people do not know that unused rewards/points can be viewed as liability for a credit card company.
If a consumer relocates a purchase, this money is technically technically owned by the consumer, explains DAI.
“Then it is money that the credit card company owes, for example, to the consumer,” he said. “For 100 points, the reward company had to put aside about 1 US dollar to support these debts to their own customers. And when a Fortune brand becomes 500 bankrupt, these points must actually be paid out to the consumer.”
In other words, it is in the best interest of a company to benefit consumers in these points.
Superlogic earns money by taking what DAI describes as a “small margin percentage” when a consumer shows an experience for an experience that makes it easier.
“There are not reduced points worth 25 billion US dollars that sit on the balance sheet of user accounts and credit card programs,” he told Techcrunch. “Our tam is very high.”
Powerledger led the round that was structured as a safe. Sangha Capital, 10SQ, Nima Capital, Actai Unicorn Fund, Hyla Liquid Venture Fund and Liquid 2 Ventures also took part. Former investors include Amex Ventures, Warner Music, Galaxy Interactive, Mirabaud Lifestyle Impact and Innovation, Lade Capital, Dispersion Capital and Sanctor Capital. Capital infusion has brought the total funding from Superlogic to more than 21 million US dollars to more than 21 million US dollars since the beginning of 2017.
Jemma Green, Chairman of Powerledger, said Techcrunch that her company has invested in Superlogic because she helps brands to avoid “exorbitant” sponsoring fees, and “sign thousands of shops with experimental providers to sign their most loyal customers on a scale VIP – To offer experiences. “
She added: “This ability to take consumers powerfully with minimal costs and complexity is really a game changer.”
Superlogic currently has almost 40 employees.
The company plans to use the new capital for its start with about half a dozen programs this year. This increases the employees, the company and the product functions, said DAI: “To support the expected new band.
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