The French online advertising market recorded solid growth in 2024 with almost 11 billion euros (+14% compared to 2023). This emerges from data published this Thursday by the E-PUB Observatory SRO. Almost three quarters (74%) of these recipes return to 8 groups: Alphabet, Meta, Amazon, Tiktok, LinkedIn, Snap, X and Pinterest According to this study by Oliver Wyman, which is carried out in partnership with Udecam, which is presented.
“Despite the uncertainty in connection with 2025, the market remains continued after positive trends.”Displays the study and in particular quotes the strong dynamics of the video format and social networks, especially Meta (Facebook and Instagram) and Tiktok.
In 2024, the search engine activity, which was dominated by Google, continued to carry out dance by conquering 41% of digital advertising market in France (4.48 billion euros) from social networks (3, 39 billion euros, 31%)) The “display” sector (video streaming, content publishers, dealers …).
