This article is Newly published by The conversation Under A Creative commons license.
The rapid spread of artificial intelligence asked people: Who is most likely in their daily life? Many assume that the technically experienced-die-those who understand how AI works-who strives the most to take over it.
Surprisingly, our new research has published in the Journal of Marketingfinds the opposite. People with fewer knowledge of AI are actually more open to the use of technology. We call this difference in the tendency to adoption the connection “lower literacy high susceptibility”.
This link is displayed in different groups, settings and even countries. For example our analysis of Data from market research company IPSOS 27 countries show that people in nations with lower average AI alphabetization are more receptive to the adoption of AI than people in nations with higher literacy.
Similarly, our survey among US students finds that those with less understanding of AI are more likely to indicate that they are used for tasks such as academic tasks.
The reason for this link is how AI is now doing tasks that we once thought that only people could do it. When AI creates a work of art, writes a heart -coming answer or plays a musical instrument, it can feel almost magically – as it goes into the human area.
Of course ai Doesn’t actually have human properties. A chat bot could create a sensitive reaction, but it doesn’t feel sensitive. People with more technical knowledge of AI understand this.
You know how algorithms (sentences of mathematical rules used by computers to execute certain tasks), training data (used to improve the functionality of a AI system) and computer models. This makes the technology less mysterious.
On the other hand, those with less understanding can see AI than magical and impressive. We suggest that this feeling of magic makes you more open to use AI tools.
Our studies show that this is strongest for the use of AI tools in areas that are strongest for the use of AI tools that associated people with human characteristics, e.g. B. emotional support or advice. When it comes to tasks that do not suffer the same feeling of human characteristics – like the analysis of test results – the pattern. People with higher AI alphabetization are more susceptible to these uses because they focus more on the efficiency of AI than on “magical” properties.
It’s not about skills, fear or ethics
Interestingly, this connection remains between lower literacy and greater sensitivity, although people with lower AI alphabetization look at the probability of less capable, less ethical and even a bit scary. Her openness to AI seems to be due to her feeling of amazement at what she can do, despite this perceived disadvantages.
This knowledge offers new insights into Why people react so differently to new technologies. Some studies suggest Consumers prefer new technologiesA phenomenon called “Algorithm value estimate”, while others show skepticism or “algorithm displacement”. Our research indicates the perception of AIS “magic” as a key factor that shapes these reactions.
These findings are a challenge for political decision -makers and educators. Efforts to increase the AI alphabetization Could the enthusiasm of the people for the use of AI unintentionally dampen by appearing less magical. This creates a difficult balance between the support of people to understand AI and to keep them openly to their adoption.
