One of the things that threads differentiated from the other meta apps in the one and a half years of its existence is that the service was completely free of advertising that almost every corner of Facebook and Instagram fills. That should change now. Meta starts his first “small test” of ads on threads, Instagram boss Adam Mosseri Since the company finally wants to start earning money with the service.
The ads are appeared as image contributions between the content in the feeds of the users and only displayed “a small percentage of people” in the USA and Japan. According to Mosseri, Meta plans to start “a handful of brands” in the two countries. “We know that there will be a lot of feedback on how to deal with advertisements, and we make sure that they feel like threads contributions that they find relevant and interesting,” he wrote. “We will watch this test closely before scaling it, with the aim of bringing advertisements to threads to a place where they are as interesting as organic content.”
It seems that Meta uses its existing advertising frastructure to switch on advertisements to the app. In one If the company explains that brands can “expand their existing META advertising campaigns on threads-without the need for tailor-made creatives or additional resources-by simply activating a box in the advertisement manager.” The company will also be ““On threads, which” enables advertisers to control the sensitivity level of the organic content, next to which their ads appear. “This will probably be an important function for marketers as a meta his guidelines for modern content and allows again appear in the recommendations of the users.
Although the initial test is small, the use of its existing advertisement tools would enable meta to scale threads for many more advertisers Very quickly in the future. Mark Zuckerberg previously indicated that he prefers a slow approach when building the ad -storey business business. “We deliver all of these new products, and then there is a time horizon of several years between scaling and subsequent scaling not only for consumer experiences, but for very large companies,” said the CEO .
