AtlantaSanad Assurance and Crédit du Maroc have formed a strategic bancassurance partnership, effective January 1, 2025.
The aim of this agreement, under the auspices of Holmarcom Finance Company, is to promote synergies between the group’s subsidiaries and improve their performance. Through this partnership, AtlantaSanad Assurance becomes Crédit du Maroc’s exclusive partner for the distribution of insurance and savings products, offering individuals and companies real added value in terms of protection and financial services.
« By combining AtlantaSanad’s expertise and Crédit du Maroc’s sales and advisory expertise, we can offer the bank’s customers real added value in terms of protection and savings.. » explained Jalal Benchekroun, CEO of the company.
In fact, for Crédit du Maroc, this collaboration expands its service portfolio, strengthens its customer relationships and supports its growth objectives. Existing obligations to customers remain unchanged.
« We are pleased to establish this partnership, which will help advance our bancassurance activities, for which we have ambitious goals. With our new partner AtlantaSanad, we offer our customers a comprehensive product offering that is both diversified and competitive, fluid and digitalized travel, and a quality of service that meets the best market standards. » underlined Ali Benkirane, CEO of the bank.
Furthermore, this partnership reflects Holmarcom’s commitment to providing global, innovative and integrated solutions.
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