L’Oreal Cell BioPrint analyzes your skin in five minutes
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L’Oreal Group announced at CES 2025 the L’Oréal Cell BioPrint, a hardware device that enables individual skin analysis at the cosmetics counter in just five minutes.
This isn’t just superficial: This device uses cutting-edge proteomics science to understand your skin’s unique biology. L’Oréal calls it a revolution in consumer skin intelligence rooted in the field of longevity science. The company announced this this week at CES 2025, the major technology trade fair in Las Vegas. L’Oréal was one regularly at the event in recent years, as the worlds of beauty and technology collide.
Proteomics, the study of how protein composition varies in our bodies and influences biological processes, is now being applied to skin intelligence, with a laboratory experience miniaturized to the size of a credit card, the 115-year-old beauty company said.
Through L’Oréal Groupe’s exclusive partnership with Korean startup NanoEnTek, this breakthrough technology enables the measurement of L’Oréal Groupe-patented biomarkers in the skin – invisible clues that reveal the skin’s past, present and future. L’Oréal’s Advanced Research identified for the first time biomarkers in the skin that can indicate key components of skin health and longevity.
The L’Oréal Cell BioPrint is a benchtop hardware device that provides personalized skin analysis in just five steps
Minutes, using advanced proteomics – the study of how protein composition in the human body affects skin aging.
L’Oréal Cell BioPrint is made possible through L’Oréal’s Longevity Integrative Science, a groundbreaking approach that uncovers how mechanisms in the human body can influence the appearance of skin, and an exclusive partnership with Korean startup NanoEnTek.
L’Oréal Cell BioPrint provides a personalized skin assessment in minutes, including:
Biological age of the skin: How quickly does skin age? L’Oréal Cell BioPrint can calculate
Age of skin and provide personalized advice on how to slow down the appearance of skin
Aging.
Reactivity of the ingredients: Do certain active ingredients have an effect on the skin?
L’Oréal Cell BioPrint minimizes guesswork by helping predict responsiveness
certain key ingredients like retinol.
Transitioning from reactive to proactive skin care: Is the skin prone to dark spots?
enlarged pores? L’Oréal Cell BioPrint can help predict potential cosmetic problems
before they become visible, allowing users to take proactive measures to protect themselves
the beauty of her skin.
“At L’Oréal we are always looking to the future of beauty and combining cutting-edge technology
Discoveries with our long-standing beauty expertise,” said Barbara Lavernos, deputy CEO in charge of research, innovation and technology at L’Oréal Groupe, in a statement. “Because skin is the largest organ and an important factor in human well-being, we are pleased to introduce Cell BioPrint, an exclusive microfluidic lab-on-a-chip technology, coupled with our century-long leadership in skin science. With the Cell BioPrint device, we offer people the opportunity to gain deeper insights into their skin using specific biomarkers and proactively advocate for the beauty and longevity of their skin.”
Looking for more personalization in skincare
The growth of the global skin care market, expected to reach $125 billion in 2024, is driven by consumers continually seeking more information about their unique skin and more effective products for it. According to a recent US survey of 2,000 skincare users, almost 80% said they relied on trial and error to find what worked for them, with the average person saying they tried seven different cleansers before finding one that worked they like.
Thanks to decades of knowledge creation and innovation by L’Oréal’s Advanced Research team, which for the first time identified unique biomarkers in the skin that can indicate key components, the advanced science in L’Oréal CellBioPrint is now applied to skin intelligence for healthy-looking skin and longevity.
The L’Oréal Cell BioPrint device also features NanoEntek’s exclusive microfluidic lab-on-a-chip technology, which leverages some of NanoEnTek’s 100+ patents to detect the presence of L’Oréal’s breakthrough protein biomarkers in five minutes measure. It works through a simple, non-invasive process consisting of the following steps:
- Apply a strip of tape to the cheek and then place it in a buffer solution.
- Load the solution into the L’Oréal Cell BioPrint cartridge and insert it into the device for analysis.
- As L’Oréal Cell BioPrint processes the sample, the Skin Connect device takes multiple images of the face and completes a short questionnaire about skin problems and aging.
L’Oréal Cell BioPrint is scheduled to be piloted with a L’Oréal brand in Asia later in 2025. L’Oréal employs more than 90,000 people, including 20 research centers with more than 4,000 scientists and 6,400 workers. L’Oréal is focused on inventing the future of beauty and becoming a leader in beauty technology.
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