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The marketing industry is turning to artificial intelligence (AI) to save time and run smarter, more personalized campaigns. 61% of marketers say AI software is the most important aspect of their data strategy.
Don’t worry if you’re late to the AI party. It’s easier than you think to use artificial intelligence tools in your marketing strategy. Here are 11 AI marketing tools every marketer should start using today.
1. Jasper Ai(Formerly known as Jarvis)
Key Features
- Trusted by over 50,000 marketers to create engaging marketing campaigns, ad copy, blog posts, and articles in minutes, what would normally take hours or days. Special features:
- Blog posts have been optimized for search engines and rank high on Google and other search engines. This is a huge plus for online businesses that want to generate traffic to their website through content marketing.
- 99.9% original content and guarantees that all content generated is original, allowing businesses to focus on their online reputation instead of worrying about penalties from Google for duplicate content.
- Long-form article writing – Jasper.ai is also suitable for long-form article writing, allowing users to easily create articles of up to 10,000 words. This is ideal for businesses that want to produce in-depth content that captures their audience’s attention.
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2. Personalize
Personalize is an AI-powered technology that helps you identify and create targeted sales and marketing campaigns by tracking the products and services your contacts are most interested in at a given time. The platform uses an algorithm to identify each contact’s top three interests, which are updated in real-time based on recent activity on the site.
Key functions
- Identifies the top three interests based on metrics such as time on page, recency, and frequency of each contact
- Works with any ESP and CRM
- Easy setup and commissioning within a few days
- Enterprise-class technology at low cost for SMBs
3. Seventh Sense
Seventh Sense provides behavioral analytics to help you grab attention in your customers’ crowded email inboxes. Choosing the best day and time to send an email is always a gamble. Even though open rates are generally higher on some days of the week than others, you will never be able to pinpoint the time that is best for each customer. Seventh Sense takes the stress out of figuring out the perfect time and day to send your email campaigns. The AI-based platform determines the best time and email frequency for each contact based on when they open emails. The tool is primarily aimed at HubSpot and Marketo customers
Key Features
- AI determines the best sending time and email frequency for each contact
- Connects to HubSpot and Marketo
4. Phrase
Phrasee uses artificial intelligence to help you write more effective subject lines. With its AI-powered natural language generation system, Phrasee uses data-driven insights to generate millions of natural-sounding text variations that match your brand voice. The model is end-to-end, meaning when you feed the results back to Phrasee, the predictive model is rebuilt so it can continually learn from your audience.
Key Features
- Instantly generates millions of human-sounding, on-brand copy variants
- Creates customized language models for each customer
- Learn what your audience responds to and rebuild the predictive model every time
5. Hubspot SEO
HubSpot’s search engine optimization (SEO) is an integral tool for the human content team. It uses machine learning to determine how search engines understand and categorize your content. HubSpot SEO helps you improve your search engine rankings and outperform your competitors. Search engines reward websites that organize their content according to core topics or topic clusters. HubSpot SEO helps you discover and evaluate the topics that matter to your business and your customers.
Key Features
- Helps you discover and rank topics people are searching for
- Provides suggestions for your topic clusters and related topics
- Integrates with all other HubSpot content tools to help you create a comprehensive content strategy
6. Develop AI further
If you only test two variables against each other at the same time, it could take months to get the results you want. With Evolv AI you can test all your ideas at once. It uses advanced algorithms to identify the best-performing concepts, combine them together, and repeat the process to produce the best website experience.
Key Features
- Find out which content performs best
- Allows you to test multiple ideas in a single experiment instead of having to run many individual tests over a long period of time
- Allows you to try out all your ideas across multiple pages for full funnel optimization
- Provides visual and code editors
7. Acrolinx
Acrolinx is a content alignment platform that helps brands scale and improve the quality of their content. It targets businesses – its core customers include major brands like Google, Adobe and Amazon – and helps them scale their writing efforts. Instead of spending time finding and correcting typos in multiple places in an article or blog post, Acrolinx lets you do everything in one place. You first determine your preferences for style, grammar, tone of voice and company-specific word usage. Acrolinx then reviews and evaluates your existing content to find out what works and suggest ways to improve it. The platform provides real-time guidance and suggestions to improve writing and strengthen weak areas.
Key Features
- Review and rate existing content to ensure it meets your brand guidelines
- Finds ways to improve your content and uses automation to shorten your editing process.
- Integrates with more than 50 tools and platforms including Google Docs, Microsoft Word, WordPress and most web browsers.
8. MarketMuse
MarketMuse uses an algorithm to help marketers develop content strategies. The tool shows you where to target keywords to rank in specific topic categories and recommends keywords to use when learning about specific topics. It also identifies gaps and opportunities for new content and prioritizes them based on their likely impact on your rankings. The algorithm compares your content with thousands of articles on the same topic to find what is missing from your website.
Key Features:
- The integrated editor shows how detailed your topic is covered and what needs to be improved
- Finds gaps and opportunities to create new content, prioritized by its likely impact and your chance of ranking
9. Copilot
Copilot is a suite of tools that helps eCommerce companies maintain real-time communication with customers 24/7 and at every stage of the funnel. Promote products, restore shopping carts, and send updates or reminders directly via Messenger.
Key Features:
- Integrate Facebook Messenger directly into your website, including chat history and recent interactions for a seamless customer service experience
- Run drip messenger campaigns to keep customers engaged with your brand
- Send abandoned cart, out-of-stock, backorder, preorder, order status, and shipping notifications to contacts
- Send branded images, promotional content or coupon codes to those who sign up
- Collect post-purchase feedback, reviews and customer insights
- Demonstrate social proof on your website with a widget or push automated Facebook posts sharing recent purchases
- Place a banner ad on your website to capture contacts instantly
10. Yotpo
Yotpo’s deep learning technology evaluates your customers’ product reviews to help you make better business decisions. It identifies key topics that customers mention in relation to your products – and their feelings towards them. The AI engine extracts relevant reviews from previous buyers and presents them in smart displays to attract new buyers. Yotpo also saves you time moderating reviews. The AI-powered moderation tool automatically assigns a rating to each review and flags reviews with negative sentiment, allowing you to focus on quality control instead of manually reviewing each post.
Key Features:
- Makes it easy for buyers to filter reviews and find exactly the information they’re looking for
- Analyzes customer feedback and sentiments to help you improve your products
- Integrates with most leading eCommerce platforms including BigCommerce, Magento and Shopify.
11. Albert AI
Albert is self-learning software that automates the creation of marketing campaigns for your brand. It analyzes large amounts of data to autonomously execute optimized campaigns. This allows you to feed in your own creative content and target market, then use data from the database to identify the key characteristics of a serious buyer. Albert identifies potential customers who match these characteristics and runs test campaigns with a small group of customers – with Albert himself refining the results – before launching them on a larger scale.
Albert integrates with your existing marketing technology stack so you continue to have access to your accounts, ads, search, social media and more. Albert maps tracking and attribution to your source of truth so you can determine which channels are driving your business.
Key Features:
- Breaks down large amounts of data to help you customize campaigns
- Integrates into your marketing technology stack and can be used across multiple media channels including email, content, paid media and mobile
Closing statement
There are many tools and companies offering AI tools, but this is a small list of resources that we have found helpful. If you have any other suggestions, feel free to share them in the comments below this article. Because marketing is evolving so rapidly, new marketing strategies are being invented that we haven’t even dreamed of yet. But for now, this list should give you a good starting point for implementing AI into your marketing mix.
Note: This article contains affiliate links. This means we will receive a small commission if you purchase a premium plan through our link.
